Balenciaga Spring 2024 Advert Marketing campaign


It’s possible you’ll discover it exhausting to imagine that Balenciaga by no means had any official model ambassadors on its rolodex till July of this yr, and began off with Isabelle Huppert and Krit Amnuaydechkorn. Added to that checklist is Malaysian actress Michelle Yeoh, who makes her official debut as ambassador to the storied Paris-based trend model with the revealing of the Spring 2024 promoting marketing campaign. Photographed by Tyler Mitchell and with Suzanne Koller on styling duties, Yeoh is accompanied by fashions Eva Herzigova, Soo Joo Park, Malgosia Bela, Arthur del Beato and Khadim Sock. The solid assemble on location collectively inside the French capital and below the night time sky, pose with Paris’ iconic Place Vendôme location because the backdrop.

Balenciaga S/S 2024 by Tyler Mitchell
IMAGE | BALENCIAGA.COM

Members of our boards quickly started debating over the end result of Balenciaga’s newest marketing campaign sequence. “These actually seem like selfies,” GoldenPetals critiqued right away.

“I like the concept nevertheless it appears to be like fairly low-cost,” Inventive chimed in.

“No price range in any respect,” voiced a majorly underwhelmed Nimsay.

“I assumed it was a lookbook!” exclaimed zacatecas570.

Vogue28 wasn’t shopping for it both. “It’s all simply so underwhelming and looks like a complete non-event. The hype surrounding this model is actually beginning to die down and it’s beginning to present,” he wrote.

“Sure, no/low price range, selfies, even an afterthought. And nonetheless leagues extra inventive, expensive-looking and excessive trend than no matter American/British/French/Italian Vogues have been churning out,” defended Phuel.

WAVES was fast to defend the marketing campaign too, commenting: “Low price range or not it suits the precise aesthetic of the model. I’m not anticipating rather more from Balenciaga.”

Balenciaga S/S 2024 by Tyler Mitchell
IMAGES | BALENCIAGA.COM

See extra from Balenciaga’s Spring 2024 promoting marketing campaign and be a part of the dialog, right here.



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