Chanel Cruise 2024 Advert Marketing campaign

Virginie Viard stays dependent upon Inez van Lamsweerde & Vinoodh Matadin to seize her imaginative and prescient of in the present day’s final Chanel girl, because the fabled French vogue home’s inventive director welcomes again the Dutch photographic duo to lens the Cruise 2024 marketing campaign (contemporary from taking pictures Fall 2023). Viard muses Loli Bahia and Anna Ewers characteristic because the faces of the gathering, who each evoke the spirit of the gathering by transporting us to Venice Seashore in Los Angeles, captured by I&V at sundown and into dusk. The Californian setting in the end renders as the perfect backdrop for the marketing campaign. In any case, the home of Chanel ventured virtually 6,000 miles throughout the Atlantic Ocean to LA for the disclosing of the Cruise 2024 showcase again in Might.

Chanel Cruise 2024 : Anna Ewers & Loli Bahia by Inez van Lamsweerde & Vinoodh Matadin

The top end result, nonetheless, brought about a divide amongst members of theFashionSpot boards. “An excessive amount of Photoshop, it appears to be like low cost. The lightning is so dangerous,” shrieked Bombshell1.

“The teasers for the gathering starring Alma Jodorowsky have been far superior than this! I really like I&V’s work, approve of the 2 fashions right here, love the colours however the finish end result leaves an entire lot to be desired. It’s all only a bit… flat and one-dimensional,” an underwhelmed vogue28 critiqued.

Additionally unimpressed was RMDV, including: “Anna appears to be like like one of many ladies from the forged of Promoting OC sporting a ridiculous tween/barbie outfit!”

“It does have a 90s Chanel playful really feel however the hair and character is missing. Claudia Schiffer or Stephanie Seymour would have blown it out of the water,” City Stylin identified.

“I imply, it might have been an ideal alternative to have home ambassador Margot Robbie because the OG for the marketing campaign. Stunning colours and composition however horrible marketing campaign,” Lola701 voiced.

“I feel it’s applicable for the Los Angeles inspiration of the gathering. Don’t adore it, however I’m all the time blissful to see Anna,” chimed in KoV.

Chanel Cruise 2024 : Anna Ewers & Loli Bahia by Inez van Lamsweerde & Vinoodh Matadin

See extra from Chanel’s Cruise 2024 marketing campaign and share your ideas with us, right here.

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