
Creating a Limited Edition Oreo: Post Malone’s Insights
On January 22, Post Malone unveiled an exciting new collaboration that has fans buzzing—not with another musician, but rather with the beloved cookie brand, Oreo. This unique partnership has culminated in a special limited edition Oreo cookie crafted specifically by Posty himself, showcasing his passion for creativity and flavor. This collaboration is not just a marketing move; it’s a chance for fans to experience a cookie designed by one of their favorite artists, making it an eagerly anticipated treat for many.
Post Malone expressed his excitement about this unique opportunity, stating, “Who wouldn’t want to make their own Oreo cookie?” He reminisced about his lifelong love for these beloved treats, revealing his disbelief when the chance to collaborate with Oreo arose. This partnership not only allows him to create a cookie but also connects him with fans through a shared love for this iconic snack. His enthusiasm is palpable, making this collaboration feel even more special for fans who have followed him throughout his career.
Post Malone is convinced that he has crafted “the best Oreo ever,” featuring a groundbreaking twist with its innovative twisted creme center. This exclusive filling blends the rich flavors of salted caramel and shortbread, offering a delightful taste experience. The flavor combination is strategically placed between a chocolate cookie and a golden Oreo, resulting in what Oreo describes as “a delicious duet of flavors in every bite.” This creative approach not only showcases Post’s culinary vision but also adds an exciting twist to the traditional Oreo experience that fans are sure to love.
In an interview with Billboard, Post Malone shared, “I really wanted to create a flavor that shows off my different sides – that was important to me.” His desire to express his multifaceted personality through flavor is a testament to his artistry. This collaboration with Oreo allows him to merge his musical identity with the world of snacks, creating a product that resonates deeply with his fans. The cookie not only reflects his personal taste but also serves as a bridge connecting his music and culinary creativity.
Post continued, “We tried like 50 different combinations.” He revealed that his recent obsession with salted caramel played a significant role in the cookie’s development. He recognized that this flavor had to be included to elevate the cookie experience. The addition of shortbread balanced the overall taste, resulting in the perfect combination. Post also mentioned, “The twist is by far my favorite part. It’s the first time Oreo has ever done this.” His creative process was filled with experimentation, and the decision to combine classic chocolate and golden cookies was a highlight for him, showcasing his playful approach to cookie design.
Each limited-edition cookie will feature a special embossment, with nine unique designs that Posty personally selected. These designs include symbols that reflect his artistic journey, such as a sunflower inspired by his hit song of the same name with Swae Lee and a pickup truck that resonates with the album art for Austin and F-1 Trillion. Post reflected on the selection process, saying, “It took forever to decide on the embossments, but we ultimately chose some of the most memorable imagery from the past decade.” This attention to detail ensures that each cookie not only tastes great but also carries a piece of Post’s legacy, designed with his fans in mind.
Inspired by Post Malone’s creativity, Oreo is launching the Taste Twist Digital Experience, inviting fans to create their own twisted flavors. This interactive platform, part of an ongoing sweepstakes running from early February through March 31, allows participants to enter their favorite musical preferences. Oreo’s unique algorithm will then generate a personalized flavor combination based on their inputs. Those who engage in this fun experience could win a package of their own custom cookie creation, a signed poster from Post Malone, and other exciting prizes. This initiative not only highlights Post’s influence but also enhances fan engagement through a delicious and creative outlet.
Mark your calendars! Post Malone’s limited edition Oreo cookies will be available for presale starting January 27, with general availability kicking off on February 3. This exciting launch is expected to attract fans of both the artist and the iconic cookie brand, making it a must-try for snack enthusiasts. With the creative flavors and artistic designs, this Oreo collaboration promises to be a memorable treat that fans will not want to miss.
