Fundamental Features of a Successful Business

This article is about the fundamental features that every business should be using to stop employee theft, increase sales and increase profits.

Point of Sale System Features

Restaurant point of sale systems have loads of features that POS salespeople love to talk about. Some are glamorous, others are flashy and some are unique to their product. When showing off these new and fancy features too often these salespeople forget about the basics and why cash registers were invented in the first place.

Preventing theft. That is the purpose of a cash register. Ringing up items and safely storing cash if the fundamental philosophy that created a now multi-billion dollar industry known as the Point of Sale Industry.

Why then are so many point of sale companies, software manufacturers and POS salespeople forgetting about the fundamental principles that are still valid in today’s business environment? The answer eludes and frustrates me because valuable profits are being lost by not utilizing these basic and important features.

Boost Your Networking Opportunities

  • A short and memorable web address will ensure that your new contacts can also locate you and be updated with your company’s developments.
  • Always use your corporate email address when corresponding with your networks.
  • Incorporate social media in your corporate marketing and invite your networks to contribute to your comments.
  • Regularly monitor your online reputation and take immediate action to correct any negative comments.
  • Profile your networks and provide free links back to their own websites.
  • Join Networking online forums like OpenBC, LinkedIn and Facebook Groups, etc.

Join Trade Associations

Ensure that your business card has relevant contact information and keywords about what you do.  There are many excellent small business associations for like minded business owners. They will provide great networking opportunities.

Provide free content for global portals will also ensure that your website will appear high on search engines’ ranking.  However, this may not be sustainable in the long run as your content may be “open-source” and you will find it difficult to incorporate it in your own intellectual capital.

Provide fresh ideas for traditional media companies like television and broadcasting stations.

Share your research and white-papers with public.

Write book reviews and interview business authors to complement your books reviews.

IT Helps Small Businesses Enact Big Ideas

Good customer service is crucial to success in business; there’s nothing high-tech about helping customers get exactly what they need. But technology can make the process easier and more efficient.

For most small businesses, investing in information technology (IT) can pay dividends in more ways than one. Not only can technology help companies establish a corporate identity and lower the cost of doing business, it can also help level the playing field.

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