Swiss Journal of Research in Business and Social Sciences

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1970s Family Life: A Visual Journey Through the Decade


In our ongoing series showcasing everyday life through the decades, we’ve already looked back at the vibrant, rich color photos of the 1950s and 1960s — often remembered through the eye-popping glow of Kodachrome film.

The 1970s, however, tell a slightly different visual story.

The Shift to Real Life in 1970s Family Photos

Cops, kids, and motorcycles at the parade. (Getty Images)

Cops, kids, and motorcycles at the parade. (Getty Images)

ALSO: 14 Classic ’70s Cars That Defined a Generation

Life in the ’70s was no less rich, but the photos feel more based in reality. Let’s just say it: Things got real in the 1970s. As hand-held cameras became more common and easy-to-use options like Kodak’s Instamatic took over family photography, family photos were less staged and definitely more honest. Not unlike movies at the time, family photos became a slice of real life that wasn’t always peachy.

Scenic overlook, 1970s-style. (Unsplash)

Scenic overlook, 1970s-style. (Unsplash)

The photos from this decade show a time when a single salary could support a household with three kids, a dog named Tiger, a station wagon in the driveway, and a fenced-in backyard. They capture middle-class family road trips to familiar, well-loved destinations like Niagara Falls and theme parks. They also show everyday rituals: church services where neighbors gathered, holidays spent close to home, and families who often lived just a few towns — or streets — apart.

LOOK: The Best Car Ads of the 1970s in One Nostalgic Gallery

From the Pinto to the Civic, get ready to relive the days of manual windows and two-door wagons as we flip through some of the most iconic car print ads from 1970s magazines.

Gallery Credit: Stephen Lenz



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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.