Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

2016 Nostalgia: Understanding the Viral Trend in 2026


Key Takeaways

  • Nostalgic Trend: The year 2026 is seeing a resurgence of 2016 nostalgia across social media platforms.
  • Fun Era: Many users recall 2016 as a time when the Internet felt more carefree and less curated.
  • Celebrity Participation: Influencers are joining the trend by sharing throwback content and recreating viral moments.
  • Whimsical Nature: The carefree essence of the mid-2010s is being celebrated, reflecting a desire for simpler times.

The Internet has decided that 2026 is the new 2016.

All across TikTok, Instagram and Threads, users have been posting throwback edits, Snapchat dog filters and clips set to mid-2010s hits, bringing back the era of flower crowns, Pokémon Go, Musical.ly and the Mannequin Challenge.

For many people, 2016 represented the last time the Internet that felt more fun, messy and unserious, well before algorithms and more curated feeds.

“We had just started to evolve past Tumblr-era cynicism, and from a social media perspective, the algorithms were less aggressive, and surveillance was less of a concern,” Stylus trends editor Katie Devlin told Vogue of this new phenomenon.

“Of course, rose-tinted glasses play a factor, but in hindsight, there is a whimsical and carefree nature associated with that era that people are really nostalgic for.”

Celebrities and influencers like Demi Lovato, Charlie Puth and Hailey Bieber are leaning into the nostalgic trend as well, posting old photos, recreating viral moments and soundtracking clips with songs from a decade ago, tapping into that same carefree energy.

Check out some viral examples inside…

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Keep reading to find out more…

Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.