Swiss Journal of Research in Business and Social Sciences

An inflatable Young-hee doll is displayed to promote Netflix's South Korean series "Squid Game Season 2" at Gwanghwamun Square in Seoul on December 26, 2026. (Photo by Jung Yeon-je / AFP) (Photo by JUNG YEON-JE/AFP via Getty Images)
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$45.6 Billion in USD: The Impact on Hollywood Life

An inflatable Young-hee doll is displayed to promote Netflix's South Korean series "Squid Game Season 2" at Gwanghwamun Square in Seoul on December 26, 2026. (Photo by Jung Yeon-je / AFP) (Photo by JUNG YEON-JE/AFP via Getty Images)
Image Credit: AFP via Getty Images

Squid Game has made an incredibly exciting comeback with the release of its much-anticipated third season. This thrilling series, which initially captivated global audiences in 2021, continues to enthrall viewers as they watch contestants engage in fierce competition for a life-changing cash prize. The suspense and high stakes keep fans eagerly glued to their screens, as they witness the dramatic twists and turns that unfold in this gripping narrative.

The innovative concept for Squid Game emerged from the personal struggles faced by its visionary creator and director, Hwang Dong-hyuk. Growing up amid financial hardship in Seoul, South Korea, Hwang’s life experiences significantly influenced the series. Reflecting on his past, he revealed to The Guardian: “I immersed myself in survival game comics like Battle Royal and Liar Game, relating closely to the characters who were desperate for financial stability and success. During a challenging time in my own life, I pondered whether I would participate in a real-life survival game to provide for my family. As a filmmaker, I realized I could infuse my unique perspective into such narratives, which inspired me to begin crafting the script.

The series poignantly depicts the plight of individuals grappling with financial distress, who receive an invitation to partake in a harrowing survival game. The stakes are sky-high, with an astonishing cash prize awaiting the ultimate victor, compelling participants to confront their deepest fears and moral dilemmas.

Curious about the impressive prize money for the winner of Squid Game? Read on to discover the massive sum that awaits.

Discover the Jaw-Dropping Prize Money in Squid Game

In the series, the prize money is an astonishing 45.6 billion won, a figure that reflects the extreme stakes involved in the competition. This staggering amount highlights not only the desperation of the contestants but also the allure of wealth that drives them to partake in such perilous challenges.

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Understanding the Value of 45.6 Billion Won in USD

When converted to USD, 45.6 billion won translates to approximately $31.42 million, according to Screen Rant. This enormous sum underscores the life-altering potential of winning the game, providing insights into the financial motivations propelling the characters into such a deadly contest.

Mark Your Calendar: Release Date for Season 3 of Squid Game

Season 3 of Squid Game premiered on June 27, 2025, exclusively on Netflix. Previously, director Hwang offered valuable insights into the extensive creative process that shaped the show. According to Forbes, Hwang shared, “I developed seasons 2 and 3 concurrently, with production for both occurring simultaneously. Currently, we are in the post-production phase for the third season. While writing the scripts for these two seasons, I identified a significant turning point at the end of episode seven, which led me to believe that a separate season would honor that moment. Thus, I structured the first seven episodes as season 2 and the remaining episodes as season 3.”

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.