Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

$499 Device and Plan Unveiled by Trump Organization


Chile, the Trump Organization raises eyebrows with claims of “conflict of interest.” Where is the accountability? Amid growing concerns about the family’s business dealings while Donald Trump is in office, the Trump family has unveiled an ambitious new venture: Trump Mobile. This initiative involves licensing the Trump name to a new mobile phone service, which will offer consumers a smartphone priced at $499 along with a competitive monthly plan.

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Eric Trump, who oversees the Trump Organization while his father serves as president, announced this new revenue-generating project on Monday, June 16. He emphasized that consumers deserve a mobile phone that resonates with their values and beliefs, tapping into the growing market of ethically-conscious consumers.

“Hard-working Americans deserve a wireless service that’s affordable, reflects their values, and delivers reliable quality they can count on,” Eric stated, highlighting the company’s commitment to aligning with the principles of its customer base.

During a media interview, Eric Trump reiterated that “eventually,” all phones produced under the Trump Mobile brand will be manufactured in the U.S. with the aim of revitalizing American manufacturing. However, it remains uncertain whether the initial product release later this year will feature domestically produced devices, raising questions about the company’s commitment to American jobs.

Essential Features of the Upcoming Trump Mobile Smartphone

The new, striking gold-colored T1 Phone is set to launch in August. T1 Mobile will also establish a customer support center located in the U.S., specifically in St. Louis, Missouri. It is worth noting that President Trump and the Trump Mobile brand will not be directly involved in the design or manufacturing processes of the phone. Instead, these responsibilities will be handled by a separate U.S.-based company, which raises questions about the level of quality control and innovation involved.

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The monthly service plan, dubbed The 47 Plan, with a fee of $47.45, cleverly references Trump’s two presidential terms—45th and 47th. This plan includes unlimited calls, texts, and data, as well as complimentary roadside assistance and telehealth services. A promotional mock-up showcased on the company’s website proudly displays Trump’s campaign slogan “Make America Great” on the front, complemented by an etched American flag on the back, appealing to patriotic consumers.

Public Reaction: Why Social Media is Buzzing About Trump Mobile

Following the announcement, social media platforms have been ablaze with reactions. In the comment section of The Shade Room, over 3,000 reactions flooded in, showcasing a mix of excitement and skepticism. Additionally, the smartphone has quickly become a trending topic on X (formerly Twitter) and Instagram’s platform, Threads, indicating a significant public interest.

 

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By choosing a licensing model, the Trump family is strategically minimizing its financial risks. However, there are rising concerns regarding how federal regulators will respond to the mobile carriers that Trump Mobile partners with for 5G network access. Eric Trump disclosed that the venture is collaborating with America’s three leading mobile network providers, likely including Verizon, AT&T, and T-Mobile.

Conversely, Trump Mobile will face fierce competition in a market that includes companies President Donald Trump has vocally criticized in the past. For instance, Trump recently targeted Apple for its plans to manufacture the majority of its U.S. iPhones in India, threatening to impose a significant 25% tariff on the devices unless the tech giant commits to building them domestically.

In light of previous threats, there is growing apprehension about how President Donald Trump might react to any negative feedback regarding this new venture or any local competitors. The president has previously leveraged the federal government to benefit his allies while punishing adversaries. For example, the Federal Communications Commission (FCC) has initiated investigations into media outlets disliked by Trump, some of which he is personally suing. The FCC serves as the primary regulatory body responsible for overseeing mobile phone companies.

Monetizing Celebrity: The Trump Organization’s Financial Gains

The launch of the Trump Organization’s phone deal follows a mandatory financial disclosure report that revealed how the president has been capitalizing on his celebrity status over the past year. He has generated $3 million from selling “Save America” coffee table books, $2.8 million from Trump watches, and $2.5 million from Trump-branded sneakers and fragrances, showcasing a diverse revenue stream.

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Beyond personal profit, the president’s organization announced Trump Mobile following the successful completion of several real estate deals in April. These agreements include towers and resorts in the Middle East, with a notable golf development project in Qatar. Additionally, a substantial $1.5 billion partnership aimed at developing golf courses, hotels, and real estate projects in Vietnam received approval last month, although it’s essential to note that this deal was in the works prior to Donald Trump’s election.

Recent financial disclosures indicate that President Donald Trump earned over $57 million last year from World Liberty Financial, a cryptocurrency company that he and his sons helped launch in September 2024, further illustrating the breadth of his business ventures.

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AP Business Writers Bernard Condon and Alan Suderman contributed to this report via AP Newsroom. 

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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