Swiss Journal of Research in Business and Social Sciences

Women's clothing

‘90s Vibe Revived by Hailey Bieber in Vintage Co-Ord for Rhode’s Sephora Launch


Hailey Bieber is rocking her fashion game for Rhode again. However, this time, she added a vintage touch to it. On Thursday, the businesswoman celebrated her beauty brand’s launch in Sephora. For the occasion, she wore a classic silver co-ord set by Donna Karan. Bieber’s latest styling proves how she can pull off both old school and contemporary outfits with class.

Hailey Bieber models silver Donna Karan co-ord from brand’s 1996 spring collection

Hailey Bieber proved to be a vintage beauty at the recent Rhode event at Sephora Times Square, New York City. For the curtain drop ceremony, the entrepreneur opted for a silver co-ord set by popular fashion designer Donna Karan. The 28-year-old fashion icon was a sight to behold in a cropped, low-cut neckline shirt and mini skirt, which was first featured in Donna Karan’s 1996 spring collection.

Bieber paired this look with silver Saint Laurent heels, thin vintage sunglasses, and minimalist earrings. Her hair was tied in a bun, further flaunting her classic nude lip shade and bright cheeks. The socialite has a special love for vintage fashion, which she has proudly donned this year. At the Vanity Fair Oscar Party in March, she wore a strapless and elegant black gown by Saint Laurent from the brand’s 1987 couture collection. Additionally, the Rhode founder grabbed eyeballs for wearing a Tom Ford-era Gucci baby blue mini dress from its 1998 spring collection.

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Besides the vintage co-ord set, Bieber also stepped out in a yellow blazer over a lacy black top with black pants, giving the ideal businesswoman vibes for the outing. On the other hand, for the morning coffee, she opted for a white full-sleeved top and black pants. This year has been successful for Bieber and Rhode. In May, Bieber signed a $1 billion deal with e.l.f Beauty, who wished to acquire her brand, becoming the Chief Creative Officer and Head of Innovation of Rhode, as well as Strategic Advisor to e.l.f. Beauty.



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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.