Justin Bieber is embarking on an exciting new chapter separate from Drew House, his previous fashion brand, as he feels that it no longer aligns with his personal identity and values. However, insiders connected to the brand are expressing skepticism regarding his motivations and claims, suggesting there may be underlying issues at play.

Sources close to Justin reveal that he felt increasingly disconnected from Drew House, particularly due to the lingering influence of his former manager, Scooter Braun, who played a significant role in the brand’s direction. This decision was not impulsive; it stemmed from ongoing tensions within the company, primarily due to disagreements among board members that had been brewing for some time.

In addition to Justin and Scooter, the board included Ryan Good, Judah Smith from Churchome, and David Bolno. Reports indicate that tensions escalated in 2023 when Bolno was named in media discussions regarding the tragic passing of aspiring singer Laura Lozano. Although David was ultimately cleared of any wrongdoing, the incident created a ripple effect within the board dynamics.

According to insiders from Justin’s camp, he expressed a strong desire to have Bolno removed from the board. However, Scooter Braun stood by David, ensuring his continued presence on the board and further complicating Justin’s relationship with the company.

Contrary to Justin’s perspective, sources from Drew House narrate a different story. They claim tensions peaked when Ryan departed from the church, expressing concerns that Judah was operating in a cult-like manner. Ryan believed Judah was exerting undue influence over Justin; however, it appears his grievances were more directed at Judah than at Bieber. Despite their close ties, Justin allegedly distanced himself from Ryan, who had been his best man at his wedding, and left Drew House in a complicated position.

Sources close to Bieber suggest that both he and Judah frequently found themselves outvoted by Scooter, David, and Ryan on key decisions—from creative direction to product releases—which left Justin feeling frustrated and marginalized. However, sources from Drew House dispute this, asserting that there was never a time when Justin lost a board vote, indicating a more complex internal dynamic.

Insiders close to Justin report that he is eager to distance himself from both Scooter and Drew House altogether. He is in the process of launching a new venture called Skylrk, which he believes will provide him with a fresh start and a platform for his artistic expression.

Justin has begun teasing upcoming merchandise drops for Skylrk on his social media platforms, while simultaneously sharing nostalgic photos of his time at Drew House.

The launch of this new brand began with Justin posting an animated video that hinted at his new venture, which symbolically depicted him setting fire to a house filled with Drew House merchandise, marking a definitive break from his past.

Just a few days after Justin’s provocative video was shared, Drew House made its first social media post in over a year, which was met with a flood of comments from Bieber fans criticizing the brand and expressing their disappointment.

In a now-deleted Instagram Story, Justin made a bold statement about his departure from Drew House, urging his followers to stop supporting the brand. He emphasized, “I, Justin Bieber, am no longer involved with this brand. Drew House does not represent me or my family or my life. If you support me as the human Justin Bieber, don’t waste your money on Drew House.”

On the other hand, sources from Drew House express concerns that Justin’s departure is indicative of a larger issue involving a controlling church environment, raising questions about his mental well-being and the influences surrounding him.