Rocco Liu is making significant strides in establishing his presence as the new editor-in-chief at Vogue China HQ. Following his appointment to lead the esteemed Chinese fashion publication in 2024, succeeding Margaret Zhang, Liu has successfully showcased some of China’s most celebrated models, including Lina Zhang, He Cong, Jiahui Zhang, Liu Wen, and Fei Fei Sun, gracing the magazine’s covers. The upcoming issue of Vogue China will feature the iconic Adriana Lima, who is set to take the spotlight on a series of July 2025 covers. Captured by the talented photographer Ziqian Wang, Lima is styled by Liu Xiao, and the cover story highlights both her family and solo shots to celebrate her return to the fashion forefront.
Adriana Lima Shines as the Cover Star of Vogue China July 2025
Explore the Forum Members’ Enthusiastic Reactions to Adriana Lima’s Cover
“Those covers are a bit rough around the edges. The one featuring Adriana with the boxing glove stands out as the best, but overall it feels more reminiscent of a Turkish Vogue than anything else,” critiqued forum member marsnoop2. Their comment highlights the subjective nature of fashion photography and cover design.
“The execution leaves much to be desired. These edits feel incomplete. With a star like Adriana Lima, how do you end up producing this? While she certainly looks stunning, the overall presentation lacks coherence. These images seem more like behind-the-scenes shots rather than polished cover art. It could be a case of a photographer struggling to capture her essence in motion, or perhaps the editor’s choices resulted in these disjointed photos,” disapproved Bertrando3, emphasizing the high standards expected from such a renowned publication.
“The very first close-up shot, where Adriana emerges from the water and gazes directly into the lens, should have been the sole cover,” declared oaklee91, expressing a strong opinion about the selection process and the standout quality of that particular image.
Vogue28 commented: “The cover story featuring Adriana Lima feels like a significant missed opportunity. Out of all the covers, only the first one captures any real merit, but even that doesn’t leave me particularly impressed!” Their sentiment resonates with a broader discussion about the expectations surrounding high-profile magazine covers.
Discover more stunning images of Adriana Lima from the Vogue China July 2025 cover shoot and engage in the lively discussion surrounding these covers, here.
