In a significant shift, Southwest Airlines is altering one of its long-standing policies, specifically the cherished tradition of allowing free checked baggage. After the recent removal of its open-seating option, this change reflects the evolving landscape of the airline industry, where rising operational costs have prompted many carriers to reevaluate their pricing structures and policies on checked bags. This decision highlights the ongoing challenges airlines face in balancing customer satisfaction with profitability as they navigate a competitive and economically challenging environment.
Stay informed about the latest updates regarding Southwest Airlines’ policy changes. Below, we delve into the specifics of these changes, offering valuable insights that will help travelers understand how these adjustments may impact their travel plans.
Understanding the New Free Checked Bags Policy at Southwest Airlines
As of May 28, 2025, Southwest Airlines will discontinue its free checked baggage policy for most passengers. Starting from this date, customers will incur charges for their first and second checked bags unless they are members of the A-list loyalty program or are flying on a business fare. This new policy marks a notable shift for the airline, which has been known for its customer-friendly approach, particularly in providing complimentary checked bags, setting it apart from many competitors.
For over three decades, the promise of free checked baggage has been a cornerstone of Southwest’s appeal. While other airlines have increasingly imposed fees for checked bags, Southwest held firm on its policy. This change signifies a pivotal moment in the airline’s history, as it adjusts to market pressures and shifts in consumer expectations, which could redefine its brand identity and customer loyalty moving forward.
Reasons Behind Southwest Airlines’ Baggage Policy Modification
Southwest Airlines’ CEO, Bob Jordan, has publicly stated that the driving force behind the change in the checked baggage fare is the pursuit of enhanced profitability. In a recent press release, Jordan emphasized the airline’s commitment to meeting the evolving needs of customers while seeking to tap into new market segments. The strategic move aims to restore profitability levels that both the airline and its shareholders anticipate, showcasing a commitment to sustainable growth in a competitive market.
Are There Airlines Offering Free Checked Bags?
At present, no other U.S. airline provides free checked baggage for all passengers. While some airlines do offer complimentary checked bags to specific customer segments, such as frequent flyers or rewards program members, Southwest’s previous policy of free checked bags for everyone has been unique. This shift may lead travelers to reassess their choices when booking flights, weighing the benefits of different airlines against their baggage policies.
Projected Costs for Checking Bags with Southwest Airlines
As reported by CNN, the exact fees for checking bags with Southwest Airlines will not be disclosed until the policy takes effect in May 2025. Furthermore, the airline has not clarified the timeline for the removal of its open-seating policy. However, in July 2024, Southwest announced plans to transition to an assigned-seating format, indicating a significant shift in its operational strategy.
The airline’s research indicates that a substantial majority of its customers—80% of current passengers and 86% of potential ones—prefer an assigned seating arrangement. By adopting an assigned seating model, Southwest aims to enhance customer satisfaction, broaden its appeal, and ultimately attract a larger share of the flying public, demonstrating a proactive approach to evolving consumer preferences.
