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Swiss Journal of Research in Business and Social Sciences

Simu Liu Allison Hsu
Celebrity Gossip

Allison Hsu: Essential Insights into Her Hollywood Journey

Simu Liu Allison Hsu



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Image Credit: Gilbert Flores/Billboard via Getty Images

Simu Liu, the highly talented Canadian actor who skyrocketed to international fame as the lead in the 2021 blockbuster Shang-Chi and the Legend of the Ten Rings, has crafted a diverse and impressive career in the entertainment industry. He initially gained widespread recognition on the popular CBC sitcom Kim’s Convenience, and in 2022, he was honored as one of Time’s 100 Most Influential People. Additionally, he released a compelling memoir titled We Were Dreamers and made a significant appearance in the 2023 film sensation Barbie, showcasing his versatility and charm.

As Simu Liu’s career continues to flourish, he has also discovered love with Allison Hsu, a prominent digital marketing executive whom he began dating in late 2022. The couple joyfully announced their engagement on May 11, 2025, following a romantic proposal in the enchanting city of Paris. In a heartfelt message, Simu expressed, “I choose you forever and always,” reflecting his deep affection and commitment to their relationship.

Now that they are engaged, Simu and Allison enthusiastically share their journey together, both on and off the red carpet, captivating their audience with glimpses of their life. Learn more about Allison and the beautiful dynamics of their relationship below, as they navigate the exciting world of love and fame.

Discover the Timeline: When Did Simu and Allison Start Their Relationship?

Simu and Allison officially began dating in 2022, with the couple publicly acknowledging their relationship on Instagram on November 20, 2022. Allison shared a delightful picture of the newly minted couple beaming with joy at a concert, their happiness radiating through the lens. Her caption, a simple smiley-face emoji, perfectly encapsulated their bliss. Simu later posted a heartwarming image featuring his girlfriend on December 2 during the premiere of Violent Night in Los Angeles, further confirming their blossoming romance.

Allison Hsu: The Digital Marketing Powerhouse Behind Interscope Records

Allison Hsu is no stranger to the glitz and glamour of Hollywood. According to Forbes, she has been making waves as a digital marketing director at Interscope Records since March 2023. In this influential role, she is responsible for overseeing digital and social media strategies for some of the most prominent recording artists in the industry, including Lady Gaga, Billie Eilish, and FINNEAS, among others, showcasing her expertise in a competitive field.

As reported by Forbes, Allison is at the forefront of spearheading innovative campaigns across platforms such as TikTok, Instagram, Twitter, and YouTube. By maximizing the 200M+ global social footprints of artists like Eilish and Gaga, she employs strategic digital advertising, custom augmented reality (AR) lenses, website builds, and intricate teasing and launch campaigns, highlighting her creativity and marketing prowess. Her remarkable contributions earned her a spot in Forbes‘ prestigious 30 Under 30 in the music industry list for 2022.

From Internships to Success: Allison’s Journey in Fashion and Marketing

Before her current role at Interscope, Allison Hsu gained invaluable experience through public relations internships at renowned fashion houses such as Jimmy Choo and Giorgio Armani. Additionally, she interned at Interscope back in 2017 while completing her studies at UCLA, where she demonstrated her determination and talent. Her dedication and hard work ultimately led her to climb the ladder to her present esteemed position in the company.

Allison Hsu: A Dedicated Swiftie and Taylor Swift Fan

Simu and his fiancée Allison were thrilled to receive an invitation to the highly anticipated premiere of Taylor Swift’s Era’s Tour Movie on October 11, 2023, at The Grove in Los Angeles. Simu later recounted the experience on Jimmy Kimmel, expressing his excitement about sitting just in front of Taylor Swift, saying, “I was freaking out.” He added, “Allison was apoplectic,” showcasing their shared enthusiasm for the iconic pop star and the memorable night they experienced together.

Simu Liu: Crazy in Love with Allison Hsu

In December 2022, Simu Liu expressed his admiration for Allison in a heartfelt interview with PEOPLE, stating, “She’s a badass, she’s a fighter, and she’s very, very passionate about all things in life, her work, her job, and her other interests.” His words reflect a deep appreciation for her drive and determination, which resonate with him. “And that’s a language that I speak very well, and I am happy to see where it goes,” he added, highlighting his excitement about their future together.

Despite the challenges of maintaining a relationship while balancing demanding careers, Simu and Allison prioritize their time together. “I mean, my schedule’s always packed, and it’s always hard for anyone who travels a lot to fight for time together and ensure that we take enough time to be present with each other,” he revealed to PEOPLE in July 2023 during the promotional events for Barbie. Their determination to carve out quality moments amidst their busy lives speaks volumes about their commitment to one another.

Simu even shared a touching moment in a Valentine’s Day 2024 post where he revealed that he flew in from Tokyo just to attend the Super Bowl in Las Vegas with Allison. “Happy Valentine’s darling, I’d fly in from Tokyo for your Super Bowl any day ;),” he wrote, captioning a sweet photo of the couple at the grand event, demonstrating the lengths he will go to for their love.

Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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