At 71, Steven Meisel remains one of the industry’s most in-demand photographers. Throughout 2025 alone, the legendary American lensman has shot Sabrina Carpenter for American Vogue, Bella Hadid for British Vogue, and Lana Del Rey for W Magazine. On the campaign front, Meisel has created imagery for the likes of Zara, Miu Miu, Gucci, Chanel, and Fendi (to name just a select few). Therefore, we are not at all surprised to see Steven Meisel called upon to capture an advertising campaign for ALO Yoga. Models Amelia Gray, Candice Swanepoel, and Daiane Sodre come together for the occasion to celebrate the Los Angeles-based brand’s release of its first bag collection. Throughout the sultry and dynamic campaign imagery, the girls work up a sweat in Meisel’s studio, complete with Carlyne Cerf de Dudzeele on styling duties.
Amelia Gray, Candice Swanepoel & Daiane Sodre for the 2025 ALO Bag Collection Campaign
Read below the reactions of theFashionSpot’s forum members:
“So Meisel just accepts any client that throws him a pile of cash now?” asked vogue22.
“I mean, yes… why not?” GERGIN replied.
“Remember when he was the world’s most exclusive and hard-to-get photographer? His agency is doing him no service having him do stuff like this but let’s be real he’s the one keeping that whole place afloat. Interesting times to say the least!” commented aa2005.
Aracic voiced: “He has been photographing ads for everything – from sportswear to department stores and celebrity lines throughout his entire career!”
“This reminds me of Meisel’s Mercury Rising story from US Vogue May 1999 and I’m here for it. All the girls look amazing – love the posing and the beauty styling,” admired vogue28.
“Absolutely great campaign. Straight-up commercial and still solidly attention-grabbing,” approved forum member Phuel.
See more of Amelia Gray, Candice Swanepoel, and Daiane Sodre from the ALO campaign and join the conversation here.
