Swiss Journal of Research in Business and Social Sciences

Music

‘ARIRANG’ by BTS Tops Billboard 200 Albums Chart


Key Takeaways

  • BTS’ ARIRANG debuts at No. 1 on the Billboard 200, marking their seventh leader.
  • The album achieved 641,000 equivalent album units, the largest week for a group since December 2014.
  • Luke Combs’ The Way I Am enters at No. 2 with 101,000 equivalent album units.
  • BTS’ sales included 532,000 pure album sales, the biggest week for any group in over a decade.

BTS’ ARIRANG debuts at No. 1 on the Billboard 200 albums chart (dated April 4), scoring the reunited pop group their seventh leader. The set opens with 641,000 equivalent album units earned — the largest week for an album by a group since the chart began measuring by units in December 2014. Of that sum, 532,000 are in pure album sales (purchases of physical and digital albums), landing BTS the biggest sales week for an album by a group in more than a decade.

ARIRANG follows BTS’ previous No. 1s Proof (2022), BE (2020), MAP OF THE SOUL : 7 (2020), MAP OF THE SOUL : PERSONA (2019), Love Yourself ‘Answer’ (2018) and Love Yourself ‘Tear’ (2018).

Also in the top 10 of the latest Billboard 200 chart, Luke Combs captures his seventh top 10 set, as The Way I Am bows at No. 2.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 2,500 ad-supported or 1,000 paid/subscription on-demand official audio and video streams generated by songs from an album. The new April 4, 2026-dated chart will be posted in full on Billboard‘s website on March 31. For all chart news, follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram.

Of ARIRANG’s 641,000 equivalent album units earned in the latest tracking week, pure album sales comprise 532,000 (the group’s biggest sales week ever; it debuts as BTS’ seventh No. 1 on Top Album Sales), SEA units comprise 95,000 (equaling 99.10 million on-demand official streams of the set’s songs, BTS’ biggest streaming week ever for an album; it debuts at No. 1 on Top Streaming Albums) and TEA units comprise the remainder.

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BTS claims the biggest week for an album by units earned since Taylor Swift’s The Life of a Showgirl debuted at No. 1 with an historic 4.002 million units on the Oct. 18, 2025-dated chart. BTS has the biggest week for any album by a group, by units, since the Billboard 200 began ranking by equivalent album units in December 2014.

By pure album sales (purchases of physical and digital download albums), BTS has the biggest sales week for any album since Showgirl started with 3.48 million copies sold. The last group to have a larger sales week was One Direction, with the debut week of Midnight Memories (547,000 sold, Dec. 14, 2013-dated chart).

ARIRANG’s first-week sales number was largely powered by physical sales (516,000) bolstered by its availability across 17 vinyl variants and nine CD editions, all of which have the same tracklist. (All contain collectible items such as photocards, stickers and posters.) Vinyl sales accounted for 208,000 — BTS’ best sales week on vinyl and the largest by a group in the modern era (since Luminate began electronically tracking sales in 1991). It’s also the sixth-largest vinyl sales week for an album in the modern era; Taylor Swift has the top five. The biggest week for a vinyl set in the modern era was registered by the opening week of Showgirl, with 1.334 million.

ARIRANG’s release date of March 20 was announced on Jan. 1, though its title was not revealed until Jan. 16. The album was ushered in alongside the global live Netflix special BTS THE COMEBACK LIVE | ARIRANG on March 21. The set’s lead single, “SWIM,” was released simultaneously with the album, and the track’s music video premiered the same day. Later in the release week, BTS performed on NBC’s The Tonight Show Starring Jimmy Fallon, on March 25 and 26.

Next month, the BTS WORLD TOUR ‘ARIRANG’ will launch on April 9 in Goyang, South Korea, and arrive in the United States on April 25 in Tampa, Fla. The trek will continue through the U.S. and Mexico through May 28 before heading overseas. The tour returns to the U.S. on Aug. 1 and is set to wrap its U.S./Canada dates Sept. 6 in Inglewood, Calif.

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Luke Combs collects his seventh top-10-charted album on the Billboard 200 as The Way I Am arrives at No. 2 with 101,000 equivalent album units earned. Of that sum, SEA units comprise 76,000 (equaling 77.66 million on-demand official streams of the set’s songs; it debuts at No. 2 on Top Streaming Albums), album sales comprise 23,000 (it debuts at No. 2 on Top Album Sales) and TEA units comprise the rest.

The album was preceded by seven charted hits on Billboard’s Hot Country Songs chart, three of which reached the top-10: “Back in the Saddle,” “Sleepless in a Hotel” and “Be by You.” All three have also reached the top-10 on the Country Airplay chart with “Back in the Saddle” topping the list for two weeks in November.

The Way I Am adds to Combs’ top-10 total on the Billboard 200 following Fathers & Sons (No.6 peak in2024), Gettin’ Old(No.4 ,2023), Growin’ Up(No.2 ,2022), What You See Is What You Get(No.1 ,2019), The Prequel(No.4 ,2019) and This One’s for You(No.4 ,2018).

ARIRANG and The Way I Am are the only debuts in the top-10 on the latest Billboard 200. Of the eight remaining titles in the top-10, just one is not a former No.1 (Olivia Dean’s The Art of Loving at No.6).

Morgan Wallen’s I’m the Problem falls from No.2 to No.3 (76,000 equivalent album units earned; up by4%), Harry Styles’ Kiss All The Time: Disco Occasionally. slips from No .1 to No .4in its third week(64 ,000 ; down35%)and Don Toliver’sOctane rounds outthe top five,rising fromNo .6 toNo .5(55 ,000 ; down2%).

Dean’sThe Art of Loving climbs fromNo .7 toNo .6(54 ,000 equivalentalbumunits ; down2%), Bad Bunny’sDeBÍ TiRAR MáS FOToS falls fromNo .5toNo .7(53 ,000 ; down7%), Bruno Mars’The Romantic is a non-mover atNo .8(45 ,000 ; down16%), Wallen’sOne Thing at a Time rises fromNo .12toNo .9(38 ,000 ; up7%)andtheKPop Demon Hunters soundtrack is steady atNo .10(36 ,000 ; down4%).

Luminate,the independent data provider to the  Billboard charts, completes a thorough review of all data submissions usedin compilingthe weeklychart rankings.Luminate reviewsand authenticatesdata.Inpartnershipwith Billboard,data deemed suspiciousor unverifiableisremovedusingestablishedcriteria,before finalchartcalculationsaremadeandpublished.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.