Key Takeaways
- New Store: Brown Sugar Babe has opened a flagship fragrance store in Atlanta.
- Launch Event: The opening featured live jazz, themed cocktails, and a gourmet dinner.
- Brand Origin: CEO Maekaeda Gibbons emphasizes the brand’s roots in Atlanta and its community significance.
- Interactive Experience: The store offers unique scent exploration opportunities, including a Discovery Station and Layering Lab.
Atlanta just gained its newest bragging right, and fragrance lovers everywhere are about to lose it. Brown Sugar Babe officially opened its Atlanta fragrance store, and the launch event was a delicious mix of jazz, cocktails, and scent-soaked elegance. If you love a fragrance moment, this flagship is your new playground.
Guests were welcomed with live saxophone music and cocktails themed after Brown Sugar Babe favorites, including the Richy Aunty fragrance and a neighborhood-inspired New to Peopletown sip. A four-course dinner followed, featuring fried chicken with caviar, butternut squash with focaccia, and trout crafted by award-winning chef Lorna Maseko. Everything was designed to immerse guests in the world of Brown Sugar Babe, right down to the scents swirling through the room.
For anyone new to the brand, Brown Sugar Babe is the creation of CEO Maekaeda Gibbons, whose love for fragrance started long before she poured her first bottle. Scent was her emotional tether to her mother, something she used to feel connected when she missed her. She eventually began blending oils for co-workers while working at Wells Fargo and used $300 from a paycheck to launch what is now a viral fragrance force.
Today, Brown Sugar Babe is beloved for its nostalgic, nature-rooted oils that make strangers ask what you’re wearing before they even say hello. During our conversation, Gibbons shared why opening the first flagship in Atlanta was never up for debate. “This brand was born here,” she said. “I love the blackness and the unapologetic ambition here. I feel like I can be successful by osmosis because there is so much Black greatness here. We can’t do anything unless we do it at home.” She added that while the brand has mastered online trust, now is the time for everyone to experience it in person.
