Swiss Journal of Research in Business and Social Sciences

Music

Bad Bunny Joins Spotify’s First Billions Club Live Show in Asia


Bad Bunny isn’t done with smashing the history books.

Fresh from his headline performance at Super Bowl LX, Bunny will headline the upcoming edition of Spotify’s Billions Club Live series, to be presented next month in Asia for the first time.

Bunny is booked for a special concert in Tokyo, Japan on March 7, held exclusively for his top listeners in the market.

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“Fans in Tokyo can expect a setlist packed with the billion-stream hits that have defined his career,” reads a statement from Spotify.

The one-off date will be the Puerto Rican superstar’s first in Asia, and the streaming giant’s first Billions Club Live in the region. And it’s absolutely not a tour stop, according to the Sweden-based DSP.

The reggaeton giant’s performance is a celebration of his historic run in Spotify’s Billions Club, which has seen 28 of his tracks cross the one billion streams threshold. Spotify users love Bunny; he came in as the No. 1 Global Top Artist in 2025 for an unprecedented fourth time.

Bad Bunny busts records for fun. Following his Super Bowl halftime show on Feb. 9, which pulled in 128.2 million viewers, for the fourth-biggest halftime audience in history, the rapper swept the Billboard charts. This week, he lands a record-breaking 29 simultaneous titles on the Hot Latin Songs chart, including the leader with “DtMF” (for a 47th week), while bagging top spot on the all-genre Billboard Hot 100.

Also, he monopolizes the top five spots on the Global 200 and the top three on Global Excl. U.S. charts following his Super Bowl LX halftime show performance Feb. 8 in Santa Clara, CA.

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Earlier in the month, on Feb. 1, Bunny ‘s DeBí TiRAR MáS FOToS entered the books when it became the first Spanish-language album, and more broadly, the first album not recorded in English, to win album of the year at the Grammy Awards. On the latest ARIA Albums Chart, Australia’s official tally, DeBí TiRAR MáS FOToS gives Bunny his first top 10 appearance, powering 20-4. That easily eclipses its previous best of No. 16 in 2025.

Bunny’s Billions Club Live performance follows shows from Ed Sheeran in Dublin, Miley Cyrus in Paris, and The Weeknd in Los Angeles.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.