Swiss Journal of Research in Business and Social Sciences

Women's clothing

Bag Trends Spring/Summer 2026: Invest in Colorful Styles





Ducie Coat, Cos Shirt, Reformation Pants, Chanel Bag, Courreges Pumps, Eterne Socks, LGR Sunglasses, Marissa Klass Necklace

Spring/Summer 2026 brings a shift in handbags, with color and material leading the conversation. After watching butter yellow move through ready-to-wear last year, the shade now shows up in bags — joined by saturated reds, grassy greens, and deep blues, signaling a move toward accessories as the main point of expression. Across the season, a few clear directions stand out.

brown faux fur coat yellow button down shirt grey pants yellow tote red flats
brown faux fur coat yellow button down shirt grey pants yellow tote red flats

Color Takes Center Stage

Bright shades emerge as one of the defining handbag stories of Spring/Summer 2026. From butter yellow to saturated reds, blues, and greens, color appears across shoulder bags and clutches in a way that feels widespread rather than isolated. Instead of acting as a finishing touch, these hues lead the design, bringing energy to everyday carries. The volume of bold color across collections points to a broader shift toward expressive accessories, with designers leaning into vibrant palettes that feel fresh, modern, and highly wearable.

Soft Structure

This season introduces a new approach to proportion, with bags appearing larger, softer, and designed for daytime wear. Sculptural leather styles sit alongside gathered pouches and relaxed carries, signaling a move toward bags that balance presence with practicality. The result is intentional but unfussy, carried under the arm, sized for real use, and built to move easily through the day.

Fringe & Embellished Details

Decorative elements step in as a second layer of expression. Fringe adds movement, while embellished finishes introduce shine and texture through beading and surface detail. These styles bring a playful edge, turning everyday bags into standout pieces without sacrificing function.

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Taken together, Spring/Summer 2026 points toward handbags defined by color, material, and thoughtful proportion with investment bags that refresh a wardrobe now without feeling tied to a single moment.

brown faux fur coat yellow button down shirt grey pants yellow tote red flats
brown faux fur coat yellow button down shirt grey pants yellow tote red flats

brown faux fur coat yellow button down shirt grey pants yellow tote red flats
brown faux fur coat yellow button down shirt grey pants yellow tote red flats

brown faux fur coat yellow button down shirt grey pants yellow tote red flats
brown faux fur coat yellow button down shirt grey pants yellow tote red flats

The post Spring/Summer 2026 Bag Trends: Color-Forward Carries Worth Investing In appeared first on Julia Berolzheimer.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.