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Swiss Journal of Research in Business and Social Sciences

Women's clothing

Beach Bag Blueprint by Julia Berolzheimer: A Stylish Guide


Crafting the perfect beach bag goes beyond merely packing essentials like sunblock and sunglasses—it is an artful expression of personal style and intention for a delightful day by the shore. My beach bag always begins with a lightweight, block print pareo that doubles as a chic cover-up, along with a compact pouch loaded with SPF protection to shield my skin from harmful rays. I always include a short-brimmed, packable hat for added sun protection. A spacious net tote organizes my sunglasses, beach towels, keys, cards, and an extra pair of shorts for a quick change after swimming. To add comfort, I rely on an attractive wicker cooler that also serves as a beach seat. Each item is selected not based on fleeting trends but on how it contributes to a summer experience that is leisurely, open to new adventures, and soaked in sunshine.


These stunning handcrafted cat-eye sunglasses in a vibrant canary yellow provide a striking yet adaptable look, making them an eye-catching accessory that receives compliments wherever you venture. I am delighted to own them in two fabulous colors, allowing me to mix and match according to my outfit and mood.


This generously sized, woven straw tote is designed with slim leather straps and a flared opening, skillfully merging practicality with an elegant aesthetic to accommodate all your beach essentials effortlessly. Its roomy interior provides ample space for everything from snacks to beachwear, ensuring that you are well-prepared for a day in the sun.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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