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Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Becoming North West’s Momager: Kim Kardashian’s New Role

Kim Kardashian and Kanye West?s Daughter North West Collaborates with FKA Twigs on Exciting New Music Project

Step aside Kris Jenner, as a new generation of momagers emerges in the entertainment industry. The spotlight is now shining brightly on Kim Kardashian, who is following in her mother?s footsteps by actively guiding her children?s careers. Her 11-year-old daughter, North West, is making waves in show business and taking on various creative projects that showcase her talents.

In a revealing conversation on the January 31 episode of Sara Foster and Erin Foster‘s World’s First Podcast, Kim shared insights into how their family navigates opportunities in the industry. She mentioned, “She’ll get an offer to do a photo shoot or something. And like, we really sit and talk about it as a family. Like, ‘Should she do this? What’s too much? What’s not?'” This collaborative approach emphasizes the importance of family discussions and thoughtful decision-making in their careers.

When Erin inquired about Kim?s ability to shield her oldest daughter?s innocence amidst the intense public scrutiny, Kim candidly admitted that it has been a significant challenge. “I can’t, like…they’re already in it, right? Because just of who their parents are,” she explained. Kim strives to protect her children?s individuality and ensure they do not feel overshadowed by their famous parents. “And so I try to protect that and be so mindful of them being their own people and them not feeling like they have to, you know, be in our shadows,” she added, highlighting her commitment to their well-being.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.