Swiss Journal of Research in Business and Social Sciences

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Bed Bath & Beyond Rebrands with a Fresh Identity

This news is incredibly exciting.

If you’ve been longing for a one-stop destination to fulfill all your bedroom, bathroom, and various household essentials since Bed Bath & Beyond shut down after filing for bankruptcy in 2023, there’s exciting news on the horizon. The beloved store is making a comeback.

However, this time it will welcome shoppers under a fresh identity: Bed Bath & Beyond Home.

Indeed, the store’s new name encapsulates everything that was previously offered in the brand’s initial format, which included a wide array of supplies for the bedroom, bathroom, and other important spaces in your home. Now, this promise will be prominently displayed on the store’s exterior.

The inaugural Bed Bath & Beyond Home location opened its sliding doors in Nashville, Tennessee, on August 8, and it came with a host of exciting perks for the first customers.

Not only did the first 25 visitors receive an incredible freebie—the Beyond Bed, a luxurious 10″ memory foam queen-size mattress valued at $226.99—but everyone stepping through the entrance was also greeted with a cherished Bed Bath & Beyond coupon.

And there’s even more to discover.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.