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SirDavis is increasing into retail forward of its launch on Sept. 4. Last week, Beyoncé unveiled her whisky model named after her nice grandfather, Davis Houge.
The award-winning whisky, a collaboration between Beyoncé and Moët Hennessy, gives notes of tangy Seville oranges with gentle ?sun-kissed raisins? and ?sizzling spices? of clove, cinnamon and ginger alongside notes of Demerara sugar and toffee. The bottle boasts a novel design paying homage to Queen Bey?s Texas roots, whereas the spelling of ?whisky? is a nod to the Scottish and Japanese stylization of the phrase.
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Beyoncé mom, Tina Knowles, celebrated the launch with an Instagram submit explaining the singer?s roots in spirits. With its headquarters in Bey?s hometown of Houston, SirDavis is Moët Hennessy?s first spirits model to be absolutely developed within the U.S.
?It?s been in the making for years,? she defined. ?I?m not much of a drinker but this whiskey is the smoothest most delicious whiskey I?ve ever tasted! Beyoncé comes from a line of whiskey drinkers and whiskey makers!!! Her Great Grandaddy was a moonshine man. He insisted that everyone addressed him as Sir.. yes Davis Houge was her daddy?s grandpa.?
According to the outline, SirDavis gives a ?rich & buttery toffee? taste blended with spices, citrusy high notes, hints of honey and a ?lingering finish reminiscent of plump sultanas and ripe cherries.?
Beyoncé teamed with grasp distillers to create the liquor, which has earned a number of accolades together with a greatest at school honor from the 2023 Spirits International Prestige Awards. SirDavis additionally earned excessive marks from the 2023 Ultimate Spirits Challenge and 2023 New York International Spirits Competition.
?I?ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,? Beyoncé stated in an announcement final week. ?When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you ? welcome, SirDavis.?
SirDavis is up for pre-order at ReserveBar and SirDavis.com and shall be launched on Sept. 4.
The liquor model shall be accessible in retailers throughout the U.S., London, Paris and Tokyo and in choose airports together with Los Angeles International Airport, San Francisco International Airport and John F. Kennedy Airport.
Pre-order beneath.
ReserveBar
