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Swiss Journal of Research in Business and Social Sciences

Beyoncé accepts the Innovator Award at the 2024 iHeartRadio Music Awards held at the Dolby Theatre on April 1, 2024 in Los Angeles, California. (Photo by Michael Buckner/Billboard via Getty Images)
Celebrity Gossip

Beyoncé Threatens Cease-and-Desist After Trump Campaign Uses ?Freedom? ? Hollywood Life

Beyoncé accepts the Innovator Award at the 2024 iHeartRadio Music Awards held at the Dolby Theatre on April 1, 2024 in Los Angeles, California. (Photo by Michael Buckner/Billboard via Getty Images)
Image Credit: Billboard by way of Getty Images

Donald Trump didn’t obtain permission to make use of the music ?Freedom? from Beyoncé?s 2016 album Lemonade in a 13-second video, Rolling Stone reported on Wednesday, Aug. 21.

After Steven Cheung, a spokesperson for the previous president, shared a video on his X account of Trump strolling off a airplane on Tuesday, Aug. 20, set to the Grammy-nominated music?with the caption, ?Touchdown in Michigan!!??the ?Say My Name? singer despatched a cease-and-desist letter.

The use of the music, which additionally options Kendrick Lamar, rapidly drew consideration on-line, particularly since Democratic nominee Kamala Harris?with Beyoncé?s permission?has used it at a number of marketing campaign occasions. Her supporters have even been pictured carrying cowboy hats and ?Cowboy Kamala? sashes, referencing Beyoncé?s 2024 album Cowboy Carter.

Additionally, the Harris-Walz marketing campaign debuted a brand new advert soundtracked by ?Freedom,? with actor Jeffrey Wright narrating, ?What kind of America do we want? One where we?re divided, angry, depressed? C?mon! We?re Americans! Fascism? We conquered it. The moon? Landed on it. The future? Building it. Freedom? Nobody loves it more.?

As of right this moment, Aug. 22, Trump?s marketing campaign has quietly deleted the video.

Although Beyoncé has not formally endorsed Harris, the Vice President and her husband Doug Emhoff had been gifted tickets to the Renaissance World Tour in Maryland by the artist herself final yr.

Throughout his political profession, the Apprentice star hasn?t precisely had artists lining as much as lend their music to his marketing campaign. In reality, a number of have issued warnings of various ranges of severity through the years for utilizing their tracks with out permission.

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Earlier this month, the Trump marketing campaign was referred to as out by Céline Dion for utilizing her 1997 hit music ?My Heart Will Go On? at a marketing campaign rally in Montana.

And simply final week, the property of the late singer-songwriter Isaac Hayes sued the Republican presidential nominee and his marketing campaign for the alleged unauthorized use of the music ?Hold On, I?m Coming? in marketing campaign movies. Lawyers for the Hayes household argue that Trump owes the property $150,000 for every alleged unauthorized use of the music, which the Trump marketing campaign has reportedly used over 100 occasions.

The household of the late Tom Petty additionally condemned the usage of the musician?s music throughout Trump?s 2020 marketing campaign.

Since 2016, the Rolling Stones have issued a number of statements calling for Trump to ?cease all use? of their music. However, Trump continued utilizing the band?s music ?You Can?t Always Get What You Want? regardless of their objections.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.