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Swiss Journal of Research in Business and Social Sciences

The Curvy Fashionista
Women's clothing

Body x Latto Merch Drop: Fresh Styles Unveiled!


Global music sensation Latto and renowned social media entrepreneur Raven Tracy have joined forces to launch an exclusive merchandise collaboration through Raven’s highly acclaimed label, Body by Raven Tracy. This exciting partnership is closely tied to Latto’s latest hit single, “Somebody,” which is poised to become the song of the summer. The collection, named Body x Latto, showcases the incredible synergy between these two powerful women as they redefine empowerment through owning one’s voice, body, and brand.

The vibrant, Jamaica-inspired capsule features a stylish fitted two-piece ensemble, including a cropped three-quarter zip raglan top adorned with the word “Some” and complementary mini shorts that proudly display the word “Body.”

Fans can pre-order the Latto by Body line starting Friday, May 23rd, which includes the Body x Latto Short Sleeve Raglan priced at $69, along with the Body x Latto Mini Shorts also priced at $69. This exclusive collection is available in a range of striking colors including Black, Green, and Yellow, with sizes accommodating from XS to an impressive 4XL!

body x latto

“Both Latto and I have established our brands by remaining authentic to ourselves and never seeking permission, which is why this collaboration feels so organic,” explains Raven Tracy, the visionary CEO and founder of Body. “This collection is not only stylish and playful, but it also serves as a heartfelt tribute to Jamaica—a place where the essence of summer, body positivity, and self-love are woven into everyday life.”

Timed perfectly ahead of Latto’s eagerly awaited European festival tour commencing on June 7th, and following her recent viral collaboration with Tylil, this limited-edition drop is expected to be highly sought after and sell out rapidly.

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UNVEILING THE REVOLUTIONARY BODY x LATTO COLLABORATION

Body by Raven Tracy transcends being merely a brand; it represents a movement dedicated to transforming loungewear, basics, and swimwear into attire that is both comfortable and alluring. Founded in 2018 in Los Angeles by the influential pop culture icon Raven Tracy, this multi-million dollar enterprise stands as a vibrant celebration of body positivity and self-love. Tracy, a champion of true inclusivity within the fashion realm, created this label to spark a revolution advocating for individuality and embracing size diversity.

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Recognized by industry leaders and influencers such as Emily Ratajkowski, Coi Leray, and Kylie Jenner, and featured in prestigious publications including Forbes, Hypebae, and WWD, Body by Raven Tracy has established a remarkable presence in the fashion industry. With its commitment to inclusivity, the brand designs products that fit effortlessly, ensuring that all women feel represented and confident in their skin.

MEET LATTO: A FORCE IN MUSIC AND FASHION

The three-time Grammy nominee and recipient of the 2023 BET Best Female Hip-Hop Artist award, Latto is continually breaking barriers and reshaping the landscape of Southern rap. With her Gold-certified third studio album, Sugar Honey Iced Tea, she became the first solo female rapper from Atlanta to conquer Billboard’s Rap Albums chart. Known for her chart-topping hits like “Big Energy” and “Big Mama,” Latto has made her mark as one of the few female rappers to debut at #1 across multiple radio formats including Pop, Rhythm, and Urban Radio.

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Beyond her musical achievements, Latto is a prominent figure in the fashion industry, making appearances at major Fashion Weeks and gracing the covers of Cosmopolitan, Rolling Stone, and Billboard. Through her philanthropic Win Some Give Some Foundation, she actively gives back to her community, making a genuine impact. As we approach Summer 2025, Latto is set to make waves with the rollout of “Somebody” and the highly anticipated Latto by Body collection leading the way.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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