Swiss Journal of Research in Business and Social Sciences

Music

Bold as Love: Jimi Hendrix’s Unique Audio Experience


In the fourth episode of the Bold as Love Recalled and Celebrated video series, Dweezil Zappa praises the diversity of Axis: Bold as Love, describing it as being like an “audio movie.”

Released barely six months after the Jimi Hendrix Experience’s May 1967 debut Are You Experienced, Axis: Bold as Love showcased more sophisticated songwriting and musical performances on tracks such as “Little Wing” and “Castles Made of Sand.”

“If you listen to a song like ‘Spanish Castle Magic,’ it’s got such a heavy riff and cool guitar playing fuzz tone, and then all the other things that are on the record go in all these other different directions,” Dweezil Zappa marvels in the exclusive video below. “You get to ‘Bold as Love,’ and you hear the backwards things throughout the record, and that’s what came out.”

Watch Dweezil Zappa Talk About 'Spanish Castle Magic' and 'Axis: Bold as Love'

“When Axis: Bold as Love came out and I heard ‘Little Wing,’ you know, Eric Clapton got obsessed with it, and rightfully so,” Dion remembers. “But the beauty of his playing and singing, it’s so complete.”

Watch Dion Discuss Jimi Hendrix’s Playing and Singing on ‘Axis: Bold as Love’

What Challenges Did Jimi Hendrix Face With ‘Axis: Bold as Love’?

“As everybody suspects, following up a great first album, it’s always difficult to make a second one,” ZZ Top legend Billy F. Gibbons adds. “And yet, I got to say, Axis: Bold as Love coming down the line treated the fans and friends and followers to some of the best stuff that Jimi did throughout [his] career.”

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Watch Billy F. Gibbons Discuss Jimi Hendrix's 'Axis: Bold as Love'

How Did Eric Johnson View Hendrix’s Growth on His Second Album?

Guitar hero Eric Johnson was blown away by how far Jimi had come on his sophomore effort and praises the audible growth Hendrix displayed on Axis: Bold as Love.

Are You Experienced was a great contribution to just outrageous guitar playing,” Johnson details. “I think Axis came along – which came out really relatively very quickly after Are You Experienced – [and] it immediately had a bit of a departure to it, it was more about songs and lyrics and melodies. In fact, there are certain songs on Axis where there are not even guitar solos. The prominent guitar stuff, a lot of it is just this great rhythm stuff.”

Read More: When Jimi Hendrix Went Out There on ‘Axis: Bold As Love’

Watch Eric Johnson Talk About Jimi Hendrix’s ‘Axis: Bold as Love’

When Will the Jimi Hendrix Experience’s ‘Bold as Love’ Box Set Be Released?

The 5LP / 4CD + Blu-ray Axis: Bold as Love box set arrives in stores on Nov. 7, and includes 40 alternative versions, unreleased studio takes, demos, live tracks, and television performances from the era, 28 of which have never been unearthed before.

Pre-Order ‘Axis: Bold As Love’ Now!

The Stories Behind All 85 Posthumous Jimi Hendrix Albums

All the official collections of studio outtakes, live records, and compilations since the guitar legend’s 1970 death.

Gallery Credit: Dave Lifton



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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.