Few artists have achieved mastery in the realm of anthemic stadium rock like Bruce Springsteen. It’s only fitting that his landmark 1975 hit “Born to Run” will feature prominently during the 2025 Super Bowl. However, fans should prepare for a fresh take on this classic, as it won?t be Springsteen?s original version that resonates through their televisions.

Instead, the iconic song will be reimagined by the talented Grammy-winning R&B artist H.E.R.. The 27-year-old singer-songwriter and guitarist has infused her unique flair into the Springsteen classic, creating a new rendition for an upcoming Dove advertisement that will air during the fourth quarter of Super Bowl LIX.

This 30-second commercial features a young girl joyfully running down the sidewalk, accompanied by H.E.R.’s softer interpretation of “Born to Run.” This version retains the song’s signature elements while offering a more mellow atmosphere. The ad’s message, “At 3, these legs are unstoppable,” contrasts with the following sentiment, “At 14, she’ll think they’re unbearable.” The commercial concludes with a powerful call to action: “1 in 2 girls who quit sports are criticized for their body type. Let’s change the way we talk to our girls. #KeepHerConfident.”

READ MORE: Bruce Springsteen’s ‘Born to Run’: A Track-by-Track Guide

H.E.R. Celebrates Body Confidence Through ‘Born to Run’

In a recent Instagram video featuring her younger sister EJ, H.E.R. shared her inspiration for the Dove ad, stating, “Music has always helped me be my authentic self. And now I’ve partnered with Dove to help young girls do the same.” She emphasized that her reinterpretation of Bruce Springsteen’s timeless classic is an empowering anthem of body confidence, aiming to inspire young girls like EJ to continue pursuing the sports they cherish.

During an interview with Billboard, H.E.R. elaborated on the ad’s message: “I see myself reflected in all these young girls, reminding us of the things we often overlook. I appreciate my body for its ability to move, and I love all the incredible things it can accomplish.”

She added, “We’re born to run.” H.E.R. described the multifaceted nature of this message, emphasizing that it’s about embracing one’s unique self, following personal dreams, and pursuing individual passions without comparison to others. “You’re born uniquely you,” she concluded.

H.E.R. has a history of honoring legendary rock musicians. She participated in the 2020 special Let’s Go Crazy: The Grammy Salute to Prince, delivering a heartfelt cover of “The Beautiful Ones” and collaborating with Gary Clark Jr. for an electrifying performance of “Let’s Go Crazy.” Additionally, she made a memorable appearance during the 2024 Super Bowl Halftime Show, which was headlined by Usher.

Listen to H.E.R.’s ‘Born to Run’ Cover Featured in Dove’s 2025 Super Bowl Advertisement