Swiss Journal of Research in Business and Social Sciences

Women's clothing

BOSS Fall 2024 Ad Campaign


As the inventive drive behind Hugo Boss, Marco Falconi certain has demonstrated his capability to solid a complete plethora of A-list expertise from the world of modeling. Campaigns over current seasons have included everybody from Gigi Hadid to Hailey Bieber. This season, Falconi brings again Naomi Campbell and Gisele Bündchen for Fall 2024, with the icons of modeling joined by David Beckham, Lee Jong-suk, Burna Boy and Matteo Berrettini. Swedish style photographer Mikael Jansson stays on the books for yet one more season, finally capturing his sixth consecutive BOSS marketing campaign. Throughout the subtle marketing campaign providing, Falconi?s all-star solid roam an elevated workplace setting, every decked out in new season BOSS types.

Boss F/W 2024.25 : Gisele Bündchen, Naomi Campbell, David Beckham & More by Mikael Jansson
IMAGE | HUGOBOSS.COM

Read beneath the reactions of theFashionSpot?s discussion board members:

Matheus_s exclaimed: ?That?s a lot of money! Gisele Bündchen, Naomi Campbell, David Beckham??

?It?s a decent BOSS campaign, effective for their target clientele but Naomi and Gisele seem way too Photoshopped,? famous Urban Stylin.

?Honestly do not even care if it?s over-Photoshopped,? replied discussion board member Ihhbl. ?Gisele and Naomi look great. The styling is on point as well!?

?Extremely effective as a campaign for BOSS and finally everyone looks good!? WAVES counseled.

Not shopping for it nevertheless, was vogue28. ?A visual headache. Far too much going on in terms of color and texture with the setting, which completely distracts from the clothes. Casting feels random too and I loathe how incoherent the campaign feels,? he voiced.

Boss F/W 2024.25 : Gisele Bündchen, Naomi Campbell, David Beckham & More by Mikael Jansson
IMAGES | HUGOBOSS.COM

See extra from the Fall 2024 BOSS marketing campaign and share your very personal ideas, right here.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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