Saweetie is officially back as the face of NYX Professional Makeup, starring in a vibrant new campaign that celebrates confidence and self-expression. The “ICY GRL” rapper shared a behind-the-scenes look at the shoot, which highlights the brand’s latest high-shine lip launches.
Following her successful “If You NYX You Know” collaboration with Paris Hilton in 2025, Saweetie continues to bridge the gap between hip-hop and high-end beauty.
Saweetie stuns in pink outfit for new campaign
Check out her look here-
For the visually striking shoot, Saweetie donned a tiny, structured pink bra top paired with matching high-waisted bottoms. The monochromatic ensemble featured a glossy, latex-like finish that perfectly mirrored the “Jelly Job” lip products she was promoting.
She accessorized the bold look with a chunky transparent necklace and blonde, wavy, open hairstyle. Furthermore, her makeup featured a signature “icy” glam, including a sharp winged liner and a perfectly lined, glossy pout.
Apparently, Saweetie shared a carousel of the session on Instagram with the caption, “muaaaaah #bts of the nyx campaign :* @nyxcosmetics.”
Fans immediately swarmed the comments to praise her “It Girl” status. One follower exclaimed, “IT GIRL! FOR REAL! OK!” while another wrote, “You’re so cute!”
One more added, “U gonna make a killing in the beauty industry ???? let’s gooooo ?”
Originally reported by Samridhi Goel on Mandatory
