Swiss Journal of Research in Business and Social Sciences

My Beautiful fluff by Brittany Washington
Women's clothing

Brittany Washington Redefines Plus Size Representation at My Beautiful Fluff


Key Takeaways

  • Brittany Washington founded My Beautiful Fluff to address the lack of body-positive clothing for plus-size women.
  • Her journey into entrepreneurship was driven by personal experiences with representation and inclusivity.
  • Brittany emphasizes the importance of authenticity and resilience in her business.
  • She is committed to expanding size inclusivity in her product offerings.

There is something powerful about a woman who builds the thing she once needed.

This week’s Curvy Boss Spotlight centers plus size professionals whose work deserves recognition, from founders and creatives to executives shaping their industries. And Brittany Washington, CEO of My Beautiful Fluff, is doing exactly that, creating what she once searched for and couldn’t find.

Fluffy. Creative. Confident.

And building a brand that makes sure no one else feels invisible.

And that is exactly why this series exists.

The Curvy Boss Spotlight was created to intentionally highlight plus size professionals whose work inspires, motivates, and champions the communities they serve. Too often, plus size talent is boxed into influencer culture alone, while executives, founders, stylists, designers, educators, and creatives doing impactful work behind the scenes go unseen.

We are shifting that narrative. This series celebrates the leaders building brands, creating opportunities, expanding representation, and redefining what authority looks like in their industries. Because visibility is not just about being seen; it is about being respected, resourced, and recognized for the brilliance you bring to the table.

“My journey began from a very personal place.”

For Brittany Washington, entrepreneurship wasn’t trendy. It was necessary.

Curvy Boss Spotlight: My Beautiful Fluff by Brittany Washington
Image via Brittany

“My professional journey began from a very personal place,” she shares. “Growing up plus size, I often struggled to find clothes that fit both my body and my confidence.”

That line right there? Whew.

Because we know that struggle. The dressing room tears. The limited racks. The subtle (and not-so-subtle) reminders that our bodies were not the “standard.”

For Brittany, the frustration went deeper. It wasn’t just about size. It was about representation.

“When I decided to go natural, I couldn’t find shirts that celebrated natural hair and body positivity in my size.”

So, she built them.

What started as a passion project became My Beautiful Fluff, a body-positive lifestyle brand celebrating self-love, natural hair, and inclusivity. Eight years later, that passion has expanded into apparel, accessories, beauty tools, and body-positive coloring books, now available online and in major retailers like Walmart and Barnes & Noble.

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Let’s pause on that.

Curvy Boss Spotlight: My Beautiful Fluff by Brittany Washington
Image via @shopmybeautifulfluff

From feeling unseen… to seeing your products on national shelves.

That is Curvy Boss energy.

When Disability Changed the Path but Not the Purpose

Brittany’s story is layered with resilience.

“After becoming disabled and losing my ability to work in a traditional job, entrepreneurship became both a form of healing and a platform to help others.”

Living with rheumatoid arthritis and fibromyalgia, she had to reimagine what work could look like. Instead of shrinking her dreams, she expanded them.

A typical day? It starts grounded in motherhood.

“I start by getting my son ready for school. That grounds me in my most important role: being a mom.”

Then it’s emails, customer connections, packing orders, balancing her remote position, and carving out time for physical therapy in the pool—“my happy place.”

“Living with rheumatoid arthritis and fibromyalgia; it’s the one place where I can move freely without pain.”

Curvy Boss Spotlight: My Beautiful Fluff by Brittany Washington
Image via @shopmybeautifulfluff

Let’s be clear: showing up with chronic illness is not easy. Showing up while building a brand? Even less so.

But Brittany’s power is in her authenticity.

“I show up by being authentic in every space I enter—whether it’s online at a vending event or in a meeting.”

The Wedding Dress That Changed Everything

Representation is not theoretical for Brittany; it’s personal.

“One of the most painful moments was my wedding day when I couldn’t try on a single gown because no store carried my size.”

Let that sit.

She chose an Alfred Angelo dress from a catalog and didn’t see it in person until two weeks before her wedding.

Those are the moments that stick with you—the moments that shape you.

“Representation means creating a space where every woman—no matter her size or shape—feels seen and celebrated.”

That is the heartbeat of My Beautiful Fluff.

The Industry Challenge: When Inclusivity Gets Cut

One of Brittany’s biggest business challenges? Expanding her size range.

“Many print-on-demand partners have eliminated plus-size women’s cuts; this limits inclusivity and makes it harder to serve the community that My Beautiful Fluff was created for.”

Read that again.

When the industry quietly eliminates plus sizes; the impact is real. And for brands rooted in inclusivity; it forces hard pivots.

So she made one.

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“We began transitioning back to custom-cut T-shirts and direct manufacturing. This shift allows us to control both sizing and quality.”

Translation? Ownership. Control. Intention.

She’s now developing a cut-and-sewn Spring/Summer 2026 collection to fully restore size inclusivity.

This is not just business; this is advocacy in action.

Curvy Boss Spotlight: My Beautiful Fluff by Brittany Washington
Fluffy Fupa Fine Unisex Heavy Cotton Tee at MyBeautifulFluff.com

Confidence Without the “Before and After”

When we asked Brittany what confidence looks like to her; her answer hit different.

“Confidence looks like no longer seeing myself as a ‘before and after.’”

Whew.

“After years of struggling to love myself; confidence means releasing the idea that my worth is tied to the number on a scale. It’s showing up every day… flaws and curves… loving my body unapologetically.”

Confidence isn’t perfection; it’s presence.

Brittany cultivates confidence through daily self-love and positive energy while creating products that remind other women to embrace themselves right now—not after any “fix.”

Style, Tailors, and Taking Up Space

As a plus-size woman; Brittany keeps her style advice practical yet powerful.

“One of my biggest style hacks is finding a good tailor.”

The right adjustments can completely transform how an outfit fits and feels. She also reminds us:

  • “Focus on fit; not size.”
  • “Never underestimate the power of good undergarments.”
  • “Confidence is the foundation of every great outfit.”
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What’s Next for Brittany Washington: Growth Impact & Dream Journals

Brittany is not slowing down as she develops her Spring/Summer inclusive cut-and-sewn collection while working on a new body-positive coloring book for teens and tweens.
She will also launch her Dream Journal for Entrepreneurs, created from her own journey of building with purpose on December 1st.

Dinner Guests & Deep Roots

If she could have dinner with three people?

  • Mia X:, whose unapologetic confidence shaped her youth.
  • Your father:, who passed away on Christmas.
  • The designer Monif C:, because her designs were among the first plus-size fashion pieces that made Brittany feel seen.

Brittany Washington Is A Curvy Boss!

Brittany Washington isn’t just selling T-shirts.
She’s restoring visibility.
She’s reclaiming narrative.
She’s building what she once needed.
She’s doing it while navigating disability.
She’s doing it as a mom.
She’s doing it as a plus-size woman of color who refused to wait for permission.

Fluffy.
Creative.
Confident.

And fully owning her space.

If You Want To Be Featured As The Next Curvy Boss?

This series centers plus-size professionals whose work deserves recognition—from stylists and educators to executives shaping their fields.

Are you a plus-size boss building something bold?
Or know someone who deserves the spotlight?

We’re celebrating flavor creativity across the plus-size community.

Because when one of us wins; we all win.

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Here you can find the original article; photos used here come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.