Sydney Sweeney is making waves in the fashion world with her stunning presence in American Eagle’s latest denim advertisement. The Euphoria star’s daring interpretation of the classic Canadian tuxedo is capturing attention in this vibrant denim campaign, showcasing her unique style and charisma.
Discover Sydney Sweeney’s Trendsetting Look in American Eagle’s Denim Campaign
The talented Sydney Sweeney has officially joined forces with American Eagle for their highly anticipated Fall 2025 denim campaign, aptly named “Sydney Sweeney Has Great Jeans.” This exciting collaboration launched on July 23, featuring the star of Anyone but You in an array of eye-catching, denim-centric styles that highlight her fashion-forward sensibility.
In the stunning visuals of the campaign, Sweeney showcases a diverse range of denim styles, expertly styled by renowned fashion stylist Molly Dickson. One standout outfit features a deep-blue, denim-on-denim ensemble that reimagines the classic Canadian tuxedo, a look that has sparked significant buzz among fashion enthusiasts. Sweeney creatively styled this outfit in various ways, including wearing the jacket backward or unbuttoned, revealing her boldness and flair.
Another captivating look includes ultra-loose, light-washed jeans paired with a crisp, white tee, perfect for a casual yet chic vibe. Additionally, a distressed version of the jeans is styled with a white tank top, showcasing versatility and modern trends. A highlight of the campaign is the introduction of a special item: The Sydney Jean. This limited-edition design features the brand’s signature Dreamy Drape style with a delicate butterfly detail on the back pocket, symbolizing a commitment to raise awareness about domestic violence.
The campaign made a splash on American Eagle’s social media platforms on July 23, where the brand unveiled a striking photograph of Sweeney in denim, captioning it, “Sydney Sweeney has great jeans…and she got them at AE. Worn by Sydney. Wanted by everyone.” This engaging promotion emphasizes the appeal of the collection and Sweeney’s role as a style icon.
In an exclusive interview with PEOPLE, Sweeney expressed her excitement about being chosen to lead the campaign for American Eagle. She shared, “When they were like, ‘We want it to be a denim campaign,’ I was through the roof. I was like, ‘This is it. This is Syd. I will be able to bring this to life. You have no idea.’” Her enthusiasm reflects a genuine connection to the brand and its messaging, making her the perfect ambassador for this denim collection.
