Recently, Cardi B ignited a significant online dialogue after commenting on the astonishing sellout of her new clothing collection, especially in the 3X sizes. During a livestream, it was disclosed that her plus size customers completely “sold out” the styles within just 30 minutes. In her trademark playful and humorous style, she referred to them as “fat f” and made light-hearted remarks about them skipping visits to Chick-fil-A. While some fans found humor in her comments, others were understandably offended, leading to a flurry of reactions on TikTok that quickly became a split-screen of diverse sentiments. Clips from her livestream spread across various platforms, garnering millions of views within hours, transforming entire comment sections into heated debates about the difference between intent and impact. This situation showcases how rapidly a single viral moment can evolve into a significant cultural discussion.
This incident transcends a mere comment; it underscores the intricate dynamics surrounding the value, treatment, and societal perception of the plus size market. In a prior article, I examined how plus size shoppers rank among the fashion industry’s most dedicated and financially rewarding demographics. According to Plunkett Research, the global plus size clothing market was valued at over $194 billion in 2022.
This staggering figure does not even encompass the vast secondary market pertaining to resale, styling services, and influencer-led product promotions, all of which are significantly driven by the spending habits of plus size consumers. Notably, Cardi B’s plus size shoppers are demonstrating their ability and willingness to generate remarkable sales, evidenced by their capacity to sell out items in mere minutes. They represent the ideal customer demographic for brands—individuals who purchase swiftly, promote products organically, and consistently return for more.
However, the underlying issue revolves around how that loyalty is acknowledged—or undermined—by public commentary. Cardi B has gained a reputation for her unfiltered honesty and her ability to connect authentically with people from various backgrounds. This relatability is a significant reason why her plus size customers feel so passionately about supporting her. She has cultivated a brand that thrives on her candidness, which can create a sense of intimacy with her fans. Yet, this very openness also means that moments like these can be amplified in ways she may not have anticipated.
Even jokes intended to be light-hearted can resonate differently when aimed at a community that has historically endured public ridicule and exclusion within the fashion sphere. For individuals who have faced mockery regarding their size since childhood, a seemingly casual jab—regardless of intent—can evoke painful memories and feelings.
In stark contrast to outdated stereotypes, plus size women are not defined by laziness, poor health, or financial instability. They are empowered consumers who deserve respect—not just for their humanity but also for their considerable economic influence. They encompass diverse roles such as business owners, creatives, executives, parents, and style icons within their communities. Businesses, including major fashion brands, have hindered their own growth by allowing ego or bias to obstruct inclusivity. They often underestimate the profound impact of word-of-mouth within the plus size community, where a single negative encounter can dissuade hundreds of potential buyers.
Understanding the Mixed Reactions to Cardi B’s Comments on Plus Size Representation
The moment surrounding Cardi B’s comments about plus size individuals serves as a poignant reminder that jokes can carry significant weight, particularly when they target the very communities that are propelling sales forward. For both celebrities and brands, instances like these have the potential to either fortify customer loyalty or fracture it irreparably.
It’s essential to acknowledge that not every Cardi B plus size shopper was offended by her remarks. Some individuals expressed online that they found her comments humorous and understood her playful intent. In fact, a number of fans stated that her bold sense of humor is precisely what enhances their affection for her brand. This viewpoint is as valid as those who felt hurt, illustrating that our personal experiences with comments about our bodies are deeply subjective. Both perspectives are invaluable as they highlight the diverse spectrum of plus size experiences and identities.
What remains crucial is that the dialogue surrounding these comments does not reinforce damaging myths—that being plus size equates to being unworthy, unloved, or unable to achieve financial success. The primary aim should be to create an environment where plus size consumers see themselves as celebrated individuals, rather than caricatures of their size.
At her essence, Cardi B embodies a multifaceted representation of womanhood that resonates with many—messy, triumphant, resilient, and unapologetically authentic. This makes the discourse surrounding Cardi B and plus size representation particularly worth exploring: it’s not about canceling anyone, but rather about emphasizing the substantial financial value of inclusivity. The fashion industry, like any sector, flourishes when it comprehends and invests in its customers. In a landscape where currency is green, and loyalty is invaluable, the fashion world—and all individuals within it—would greatly benefit from acknowledging the communities that keep shelves stocked and cash registers ringing.
Honoring these customers through genuine respect and intentional representation goes beyond merely selling clothing—it fosters trust, longevity, and a cultural impact that cannot be fabricated or bought.
Latest Insights and Updates on Cardi B’s Plus Size Commentary
In light of the controversy surrounding Cardi B’s remarks about plus size individuals, activist and influencer Samyra created a series of three TikToks. In these videos, she critiqued Cardi’s comments and her reaction towards having plus size fans. In another video, she addressed the music industry’s shortcomings regarding inclusivity in merchandise. In her final video, she recommended various books that tackle the issue of fatphobia in an educational context.
It remains uncertain which specific video prompted Cardi’s response, but she commented, “Girl people make fun of my BBL every day… I was talking to my fans who were making fun of the same thing… Like it’s not that serious.”
In response, Samyra asserted that it is indeed serious, and pointed out that the criticism of Cardi B’s BBL is a direct result of her not demanding respect, a situation she refuses to tolerate. This exchange appeared to irritate Cardi, who then instructed the influencer to “shut the f**k up.” Below is a timeline of the related videos:
@samyra Like why was you ever making fun of fat people??
♬ original sound – Samyra
@samyra It’s not that hard to not be fatphobic and it’s not that hard to have Plus-Size merch.
♬ original sound – Samyra
@iamcardib This is BARDIGANG fault for some reason
♬ original sound – Cardi B
@samyra Hopefully y’all will begin to unlearn the fatphobia that has been and still is taught to you.
♬ original sound – Samyra
@samyra And it is that serious. (Also please note that this comment was left on a video referencing me—not on my video)
♬ original sound – Samyra
@iamcardib #stitch with @Samyra ♬ original sound – Cardi B
Following Cardi’s video response to Samyra going viral, she shared additional content on her Instagram:
Cardi B subsequently posted two additional videos on TikTok:
@iamcardib Like foreal
♬ original sound – Cardi B
What are your thoughts on this entire situation? Did Samyra overreact or misinterpret Cardi’s intentions? Is Cardi B wrong for standing her ground? We invite you to share your opinions in the comments!
