Following the appointment of Matthieu Blazy as the new creative director of Chanel in December 2024, the iconic French fashion house has yet to reveal any significant changes. This is largely anticipated to occur during Blazy’s official runway debut in September. The decision-makers at Chanel headquarters continue to rely on the renowned photographic duo of Inez van Lamsweerde and Vinoodh Matadin for their captivating advertising campaigns. This duo has successfully captured a variety of campaigns following the unexpected departure of Virginie Viard. Therefore, it’s no surprise that they were chosen to shoot the stunning Chanel Coco Beach campaign for 2025. For this shoot, the creative team traveled to the glamorous resort destination of St. Tropez, showcasing model Angelina Kendall in a series of alluring poolside images, perfectly embodying the essence of summer.
Discover the Alluring Chanel Coco Beach 2025 Campaign Featuring Angelina Kendall
Explore the Diverse Reactions from theFashionSpot Community Regarding the Campaign
“This looks cheap,” was the immediate reaction from forum member Avonlea, pointing out concerns regarding the overall aesthetic.
Another member, FashionPower, expressed a desire for Chanel to discontinue their less impressive collections like Coco Neige and Coco Beach, arguing that these lines fail to bring anything unique to the table and merely represent a bland collection of merchandise.
In a more critical stance, chrisand849 remarked, “If you covered the logo, you would think this was a Pucci campaign,” highlighting a perceived lack of originality.
However, not all feedback was negative. MModa praised the campaign, stating, “It’s absolutely stunning! The location, styling, and the overall summer vibe are perfect. Angelina Kendall looks incredibly sexy and desirable, and these photos evoke a sense of longing for summer days.”
Additionally, vogue28 shared their admiration, stating, “This is undoubtedly one of Inez van Lamsweerde & Vinoodh Matadin’s best Chanel campaigns. I appreciate that it features only one model, and that model is Angelina Kendall. The sun-drenched pool setting and the beauty styling are reminiscent of the iconic 80s Chanel campaigns, which I absolutely adore.”
To view more breathtaking visuals of Angelina Kendall for the Chanel Coco Beach 2025 campaign and to engage in the ongoing discussions about this stunning collection, click here.
