Chanel continues to solidify its status as a leading luxury brand by frequently introducing new brand ambassadors. Recently, the iconic fashion house has welcomed Kendrick Lamar, the celebrated Grammy Award-winning American rapper, as the latest face of their renowned brand in the Chanel Eyewear campaign for the Spring/Summer 2025 season. This exciting news sees Lamar joining a star-studded lineup that includes Lupita Nyong’o, Margaret Qualley, and Nana Komatsu. As anticipation builds for the debut of Matthieu Blazy, Chanel’s creative team enlisted the talented Karim Sadli to photograph this campaign. True to Sadli’s signature style, the ambassadors are showcased against a pristine, classic white backdrop, allowing the eyewear—which elegantly revisits the timeless Chanel codes—to take center stage.
Discover the Star-Studded Lineup: Margaret Qualley, Nana Komatsu, Lupita Nyong’o & Kendrick Lamar for Chanel

Explore the Enthusiastic Reactions from theFashionSpot’s Forum Members
“Kendrick Lamar is an impeccable choice for Chanel. It brings a touch of bittersweet nostalgia for Virginie Viard, who was instrumental in bringing him to the brand. I’m eager to see how he embodies Blazy’s innovative designs,” expressed forum member Lola701 with admiration upon first viewing the campaign.
“Margaret Qualley is my absolute favorite, combined with the iconic Kendrick—what a thrilling moment to witness!” exclaimed 99 Percent Polyester, showcasing their excitement for this collaboration.
Another enthusiastic fan, Melancholybaby, commented on Lupita Nyong’o‘s radiant presence, stating, “She is glowing. Truly stunning!” highlighting her captivating beauty and charisma.
“Wow, Lupita. I am completely speechless,” declared GivenchyAddict, further emphasizing the impact of Nyong’o’s presence in the campaign.
“It’s impossible for me to dislike a Chanel campaign captured by Karim Sadli. Everything aligns perfectly, and the subjects always shine through his lens. While I may not be a Kendrick Lamar fan, I find this campaign delightful. Lupita Nyong’o looks breathtaking, and Margaret Qualley‘s smile truly brings me joy,” raved vogue28, showcasing the universal appeal of the campaign.

To dive deeper into the exquisite Chanel Eyewear Spring/Summer 2025 campaign and join the lively conversation surrounding it, click here.