The fashion industry is currently buzzing with excitement as it anticipates the official unveiling of Matthieu Blazy in his new role as Chanel’s creative director. This talented French-Belgian designer took over from Virginie Viard in December 2024 and is set to present his inaugural runway show for the iconic French fashion house this coming October during the prestigious Paris Fashion Week. In the meantime, Chanel’s leadership has opted to maintain its current trajectory, especially concerning the brand’s campaign imagery. Once again, Chanel regular Mikael Jansson has been chosen to capture the essence of the upcoming campaign for the Pre-Fall 2025 season, featuring renowned models such as Liu Wen, Lulu Tenney, and Tilda Swinton. This captivating campaign showcases the models both in a studio setting and against the stunning backdrop of Xi Lake in Hangzhou, China, perfectly mirroring the show’s theme.
Discover the Stunning Visuals of the Chanel Pre-Fall 2025 Campaign Featuring Liu Wen, Lulu Tenney & Tilda Swinton
Explore the Enthusiastic Reactions from theFashionSpot’s Forum Members
“Very nice,” was the immediate compliment from Overindulgence, reflecting the positive sentiment surrounding the campaign.
“LOVING this!” exclaimed RMDV, showcasing the excitement that many feel towards this new direction for the brand.
“You know what… I’m interested to see more. First time in a loooooooong while for Chanel,” expressed Cocteau Stone, indicating a renewed curiosity among fans regarding Chanel’s evolving aesthetics.
“I look forward to the glossy fold-out campaigns in magazines for the beautiful landscapes,” chimed in tigerrouge, highlighting the anticipation for visually stunning print materials that accompany the campaign.
Another enthusiastic supporter, jeremydante, shared, “Absolute love. It’s been so long since we had a proper on-location Chanel campaign. Mikael ate this. Perfect casting, and well executed,” showcasing their admiration for both the creative direction and the model selection.
Vogue28 remarked: “Such a beautiful campaign that echoes the mood of the show perfectly. It’s all just very tastefully executed by Mikael Jansson, and the model cast is superb – such a lovely surprise to see Liu Wen. You will never hear me complaining over the sight of Lulu Tenney but I could’ve done with Tilda.” This comment encapsulates the mixed feelings about the model lineup while still appreciating the aesthetic quality of the campaign.
Discover more captivating visuals from the Chanel Pre-Fall 2025 campaign and join the vibrant discussion surrounding it, here.
