Swiss Journal of Research in Business and Social Sciences

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Chart-Topping Debut: Kesha Releases New Album ‘.’

Kesha’s latest studio album . (Period) has made a significant impact on Billboard’s music charts, making a stunning debut at No. 1 across multiple categories, including Top Album Sales, Vinyl Albums, and Top Dance Albums for the chart dated July 19. This album marks a pivotal moment in Kesha’s career as it is her first independently released project following her tenure with Kemosabe/RCA Records. The album was launched under her own label, Kesha Records, and is distributed by Warner Music Group’s indie distribution division, Alternative Distribution Alliance, showcasing her evolution as an artist and her entrepreneurial spirit in the music industry.

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All music charts dated July 19 will be made available in full on Billboard’s official website on July 15, providing fans and industry professionals a comprehensive overview of the latest trends and rankings in music sales, streaming, and more.

With the impressive debut of . (Period) at No. 1 on Top Album Sales, Kesha celebrates her first chart-topping album since 2017’s Rainbow and the third overall in her career. She initially reached this pinnacle with her debut album, 2010’s Animal. In total, . (Period) marks her fifth entry into the top 10 on the Top Album Sales chart, highlighting her enduring popularity and relevance in the ever-evolving music landscape.

Additionally, . (Period) has made a strong showing by debuting at No. 3 on the Indie Store Album Sales, No. 3 on Independent Albums, and No. 17 on the Billboard 200. This achievement marks her seventh album to reach the top 40, showcasing her consistent ability to connect with listeners and maintain a robust presence across various music charts.

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In its inaugural week of release, . (Period) accumulated 23,000 equivalent album units in the United States, during the tracking week ending July 10, as reported by Luminate. This total includes 15,500 traditional album sales, with vinyl sales alone accounting for nearly 11,000 copies—her highest sales week for vinyl to date. The album has been made available in seven unique vinyl variants, including two signed editions, appealing to collectors and fans alike.

Equivalent album units are calculated by combining album sales, track equivalent albums (TEA), and streaming equivalent albums (SEA). Each unit represents one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription streams generated by songs from the album, providing a clear picture of its commercial performance and popularity in today’s music market.

Within the Top Album Sales chart, Kesha is one of only two debuts in the top 10 this week. KATSEYE’s BEAUTIFUL CHAOS holds the No. 2 position with 12,000 copies sold, reflecting a 59% decline in its second week. The remaining top six entries are all from former No. 1 albums. Sabrina Carpenter’s Short n’ Sweet makes a notable leap from 19 to 3 with 9,000 copies sold, showing a 71% increase following the release of a new vinyl edition. ENHYPEN’s DESIRE: UNLEASH moves up from 8 to 4 with 8,000 sold, while Morgan Wallen’s I’m the Problem ascends from 11 to 5 with 7,000 copies. Lorde’s Virgin slips from No. 1 to 6, selling 6,500 copies and experiencing an 84% decrease in its second week. Vulfpeck achieves its best sales week ever as Clarity of Cal debuts at No. 7 with 6,500 copies sold, primarily from vinyl sales. This album also enters the Vinyl Albums chart at No. 3.

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Filling out the remainder of the top 10 on the Top Album Sales chart, Barbra Streisand’s The Secret of Life: Partners, Volume Two slips from 4 to 8 with just over 4,000 copies sold, marking a 77% decline in its second week. The KPop Demon Hunters soundtrack jumps from 21 to 9 with slightly more than 4,000 copies sold, reflecting a 6% decrease. Meanwhile, Charli XCX’s Brat makes a significant move from 45 to 10 with 4,000 copies sold, showcasing a 72% increase following the release of a new CD variant.

The Billboard Top Album Sales chart is a ranking of the top-selling albums of the week, based solely on traditional album sales. The Vinyl Albums and Indie Store Album Sales charts highlight the week’s top sellers in vinyl format and at independent and small chain record stores, respectively. Meanwhile, the Top Dance Albums, Independent Albums, and the Billboard 200 charts rank the week’s most popular dance, independent, and overall albums based on equivalent album units earned, offering a comprehensive view of the contemporary music market.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.