Make no mistake that Chemena Kamali is the best candidate as Chloé’s creative director. After all, upon the German designer succeeding Gabriela Hearst as the creative force behind the French fashion house (founded by Gaby Aghion in 1952) in 2023, Kamali has bestowed upon the label a new lease of life. From a triumphant debut collection to campaigns starring the likes of Rianne van Rompaey and Claudia Schiffer – we’re obsessed with all things Chloé again. The release of the 2025 Chloé handbag advertising campaign features Kendall Jenner, Prinnie Scott, Aimee Lou Wood, Anna Tanaka, and Jacqui Hooper as the faces and embodiment of the iconic Paddington bag. The cast pose for Kamali favourite David Sims, each captured in the studio and toting an array of variations of the bag, which was first released in 2005.
Kendall Jenner, Aimee Lou Wood & More for the 2025 Chloé Paddington Handbag Campaign
Read below the reactions of theFashionSpot’s forum members:
“Kendall looks so out of her depth. In both shots, she has her eyes on the exit,” immediately noted mikel.
“Not to beat a dead horse, but it’s astonishing how bad Kendall Jenner is. The difference between her and the K-pop girl is crazy,” chimed in forum member Hchloe.
“Kendall really brings this down. I’m usually not that bothered by her average modelling, but her photos are terrible,” critiqued WAVES in complete agreement.
Vogue28 voiced: “Honestly, Aimee Lou Wood is the absolute star of this campaign! What a unique beauty who has really shone via David Sims’ lens. Very much a fan of this – and Chemena Kamali for Chloé as a whole!”
“Aimée Lou Wood fits the vibe of this bag very well,” kasper enthused.
See more of the 2025 Chloé Paddington campaign and click here to join the conversation.
