Chemena Kamali continues to make significant progress as Chloé creative director – and might just be the best thing to have ever happened to the brand. Since taking over the French fashion house (founded by Gaby Aghion in 1952), the German-born designer has ultimately propelled the brand to new heights – from a triumphant and celebrated debut collection to “fabulous” advertising campaign imagery. The release of the advertising campaign for the Winter 2025 season is no exception. Kamali casts Grace Hartzel as a Chloé girl for the season ahead, with David Sims returning as campaign photographer. The team (including stylist Elodie David Touboul) ventured to a decadent villa for the occasion. Throughout the dreamy campaign imagery, Grace (whose last campaign was in 2021) gets lost amongst the lush grounds and ornate interiors while capturing “a feeling of mystery, escape, intimacy and sensuality.”

Grace Hartzel for the Chloé Winter 2025 Campaign

Read below the reactions of theFashionSpot’s forum members:

“Chloé being very Chloé! Nothing wrong with that! I like it!” enthused BalkaniStaCouture.

“This is beautiful,” admired caioherrero.

“Looks really beautiful! I have really missed this aesthetic in campaigns,” shared Faith Akiyama.

“Simple, effective, beautiful. Chloé has been delivering knock-out imagery since Chemena started,” raved forum member Ihhbl.

Melancholybaby echoed: “Chemena’s vision is so right – it just works!”

Also immediately full of praise was Lola701. “It’s consistent and coherent. Great!” they heralded.

“One of the only brands out there giving consistent and strong imagery, messaging, marketing, etc. Grace being back is the cherry on top,” voiced aa2005.

“I just love Kamali had the guts to book Grace out of nowhere. She’s selling everything and I am buying,” approved helmutnotdead.

See more of Grace Hartzel from the Chloé Fall 2025 campaign and join the conversation here.