In her role as the creative director of Christian Dior, Maria Grazia Chiuri has made a remarkable impact by engaging a diverse range of female talent to serve as campaign photographers. Following her debut season in Spring 2017, notable names such as Brigitte Lacombe, Paola Mattioli, Alice Mann, Brigitte Niedermair, Collier Schorr, and Sarah Jones have been featured throughout her tenure, often reappearing to lend their unique visions. Therefore, it is fitting that Chiuri has once again sought out a talented female photographer for the Pre-Fall 2025 campaign. This time, she enlisted the expertise of Yuriko Takagi to encapsulate the essence of the collection, which was showcased against the stunning backdrop of the Toji Temple gardens in Kyoto, Japan. The campaign features models Claudia Campana, Dru Campbell, Hanaka Hori, Mika Schneider, and Rinno Ogahara, who elegantly traverse a minimalist set that perfectly reflects the collection’s serene and dreamy mood.
Discover the Artistic Vision Behind the Christian Dior Pre-Fall 2025 Campaign by Yuriko Takagi
Explore the Enthusiastic Reactions from the Fashion Community on theFashionSpot Forum
One forum member, Melancholybaby, expressed a critique regarding the overall aesthetic, stating, “There’s something about the background/set/editing that really cheapens the photos. Similar to the Spring 2025 campaign.” This sentiment reflects a common critique often leveled at fashion campaigns, where the visual presentation can significantly impact perception.
Another user, vogue28, provided a contrasting view: “As per usual with Maria Grazia Chiuri’s Dior advertising campaigns, the imagery is perfectly inoffensive but so dreadfully mundane and boring. There’s just zero life whatsoever, to the point where it’s painful. Given the recent news, I can only hope the only way is now UP.” This comment highlights the expectations and pressures surrounding high-profile fashion campaigns.
Conversely, some users found the campaign to be visually appealing. “I think it is quite beautiful. Almost takes me back to MGC’s ethereal beauty of Valentino days,” shared Deleted Member 167090, suggesting that the campaign might evoke nostalgic feelings for past works.
Another user, NoInvite, added, “Soft and poetic,” indicating a preference for the delicate qualities of the images. The use of language here reflects a deep appreciation for artistic expression in fashion photography.
Positive feedback continued with Salvatore, who remarked, “Kind of beautiful actually. I love the colors.” His comment suggests that color palettes play a critical role in how fashion campaigns are perceived by audiences.
Another enthusiastic observation came from Squizree, who stated, “It’s gorgeous. The smoke effect really makes this campaign brilliant. It’s very impressionist Japonisme. Reminds me of James Whistler’s work.” This highlights the artistic influences and the layered meanings that can be drawn from the campaign’s visuals.
To delve deeper into the captivating world of the Christian Dior Pre-Fall 2025 campaign and share your thoughts, click here.
