Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Cindy Crawford and Kaia Gerber Partner with Vuori for New Campaign

The Gerber-Crawford family has formed an exciting and innovative partnership with Vuori, marking a significant milestone in the world of performance apparel and lifestyle brands!

Rande Gerber, Cindy Crawford, Presley Gerber, and Kaia Gerber have officially joined forces as creative, strategic, and financial partners with the renowned Vuori brand. They are set to feature prominently in the Spring/Summer 2025 campaign, and will engage as long-term collaborators, bringing their unique family dynamic to the forefront of the brand’s identity.

In the new campaign, the family showcased their favorite pieces from Vuori‘s 2025 collection, captured beautifully by the talented Cass Bird and styled by the renowned Geraldine Saglio. The combination of their artistic vision with the family’s authentic style creates a captivating presentation of the brand’s offerings.

“For us, it was crucial to collaborate with individuals who could genuinely reflect the essence of Vuori and our family’s dynamic. Cass and Geraldine were the ideal partners to achieve that vision,” the family expressed in a heartfelt statement.

All the stunning products featured in the campaign are available for purchase at VuoriClothing.com, allowing fans to embrace the same stylish looks and performance-driven designs that the Gerber-Crawford family loves.

Continue reading to discover more exciting details…

Kaia’s Favorites: Halo Foldover Pant, Heat Wave Bikini Top, Halo Mini Full Zip Hoodie, Restore Full Zip Hoodie, AllTheFeels Slim Flare, Encinitas One Piece.

Cindy’s Selections: Sedona Straight Leg Sweatpant, Restore Oversized Crew 2.0, Halo Essential Scoop Tank, Sleeveless Halo Bodysuit, Halo Essential Wideleg, Sedona Sport Half Zip.

Rande’s Choices: Short Sleeve Ponto Performance Tee, Maverick Volley Short, Kore Short, Tuvalu Tee, Banks Session Short.

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Presley’s Picks: Tuvalu Tee, Optimist Short, Short Sleeve Strato Pocket Tee, Kore Short, Strato Tech Tee, Restore Oversized Hoodie, Seaside Sweatpant.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.