You might find it amusing, but the 1970s were truly a transformative period in the realm of automotive design. Let’s correct that—this era was known for its bold and adventurous car designs that captured the imagination of many.

Everything about vehicles back then exuded a sense of weight and presence. The features were unapologetically large and clunky, and the print advertisements made the average American seem to be preparing for an epic cruise or a dramatic showdown at an isolated truck stop. Honestly, this outlandishness was undeniably cool and captivating.

Exploring the Unique Character of 1970s Cars

READ MORE: Explore Treasures You’d Find in Your Grandpa’s Garage

Perhaps you remember being squeezed into a Chevy wagon during a family road trip, weaving through town in your Pinto, or fantasizing about the day you’d take Marsha for a spin in your Camaro after band practice. The cars of the ’70s were loaded with personality, and their print advertisements (the kind hidden in your dad’s old magazines tucked away in the woodshed) were equally vibrant and expressive.

READ MORE: Discover 22 Classic Essentials That Defined a ’70s Kitchen

During the gritty 1970s, safety features in cars were scarce at best, fuel prices were notably low, and the typical family car was adorned with wood paneling. Remarkably, these vehicles often lacked cup holders (a task delegated to your little brother) and featured back seats that seemed exclusively designated for pesky cousins like Oliver. In contrast to modern vehicles that boast sleek designs and even self-driving capabilities (though they still don’t fly!), today’s cars have somewhat lost the unique flair that made 1970s cars so memorable.