Influencer Impact: Plus size influencers like Kenajoo have significantly shaped the visibility of plus size fashion.
Consumer Trust: Nearly 49% of consumers rely on influencer recommendations for fashion and beauty purchases.
Market Value: The U.S. plus size apparel market is valued at over $24 billion but remains underserved.
Cultural Influence: Plus size influencers are driving conversations around confidence and representation.
Let’s be real for a moment.
Plus size fashion did not become visible because brands suddenly decided to care. It became visible because plus size influencers like Kenajoo showed up, showed out, and built audiences that could not be ignored.
Before extended sizing was a strategy, plus size creators were already styling themselves with limited options, reviewing brands honestly, and creating spaces where confidence was not tied to a number on a tag. They were doing the work in real time, often without credit, budgets, or backup.
And the impact is undeniable.
According to a study by Influencer Marketing Hub, nearly 49% of consumers rely on influencer recommendations when making purchasing decisions, especially in fashion and beauty, where trust and relatability matter most.
Now pair that with this: the U.S. plus size apparel market alone is valued at over $24 billion, yet plus size consumers are still underserved, underrepresented, and too often treated like an afterthought.
That gap? Plus size influencers fill it every single day.
Put simply, plus size influencers are not niche. They are a driving force behind discovery, confidence, and conversion.
That is why The Curvy Fashionista created the Plus Influencer Spotlight Series.
This ongoing editorial feature highlights plus size influencers and content creators who are not just posting outfits but shaping culture, building community, and pushing the conversation forward around visibility, confidence, and representation.
Because representation is not a trend.
And because you cannot be what you cannot see.
Editorial note: Plus size influencers sit at the intersection of trust, community, and purchasing power. For brands, this is where authentic influence lives.
And with that, meet our next Plus Influencer Spotlight.
Plus Influencer Spotlight: Kenajooo Is Proof That Confidence Is a Choice You Make Daily
Some creators plan their influencer origin story down to the last grid post. Kenajoo did not. And honestly? That’s part of the magic.
Based in Baltimore, MD, Kenajoo’s journey into content creation began the way so many real ones do: by accident, in the middle of chaos during the 2020 lockdown. What started as learning TikTok dances with her niece Milan “just for fun” quickly turned into something much bigger.
“Before I knew it, people were tuning in,” she shares. “But things really took off after I shared a video about being stood up on a date. The story was relatable, but everyone was obsessed with my outfit.”
That moment was a lightbulb. Not because of virality but because of what it revealed.
Image via @kenajooo Instagram
“It showed me the power of showing up as yourself—confident, stylish, and real.”
From there, Kenajoo’s platform evolved into what it is today: a space where plus size women feel seen, affirmed, and encouraged to take up space unapologetically.
Impact isn’t always measured in likes or views. Sometimes it looks like being stopped on the street.
“I realized my content was making an impact when women began stopping me in public or messaging me just to say how much they connected with my videos,” she says. “The love I receive both online and in person is so genuine.”
Those moments ground her. They remind her that beyond the aesthetics and content schedules, there are real women on the other side of the screen.
“I’m creating something that makes people feel seen.”
And that feeling? That’s the thread running through everything she does.
The Girls Are the Motivation
Ask Kenajoo what keeps her showing up and the answer is immediate.
“The girls are my motivation… always.”
Every outfit she shares, every recommendation she makes, every styling tip she drops is created with community in mind.
“When I see women wearing the pieces I’ve shared or sending me photos feeling confident and radiant, I’m genuinely stunned every time,” she says. “It’s such a beautiful reminder that this is bigger than fashion.”
For Kenajoo, style is a conduit. It’s about confidence, connection, and collective joy.
Minimalist, Trendy, Feminine and Rooted in Legacy
If she had to describe her personal style in just a few words?
“Minimalistic, trendy, feminine.”
But dig a little deeper and you’ll find layers of influence that go far beyond trends. Her aunties played a major role in shaping how she sees style and self-presentation.
“They showed me what timeless confidence looks like. They always carried themselves with elegance and flair.”
And then there’s Monique whose presence left a lasting imprint.
“She made being a confident plus size woman look like a celebration. That mix of humor, confidence, and sophistication has stayed with me ever since.”
Challenging the Rules by Existing Fully
Kenajoo doesn’t believe plus size fashion needs to be revolutionary to be radical. Sometimes simply showing up fully is enough.
“I use my platform to show that plus size women can be stylish and confident too,” she explains. “I love putting looks together that challenge the idea that we have to hide our bodies or dress a certain way.”
For her visibility is the work.
Image via @kenajooo via Instagram
“Confidence doesn’t start when you reach a certain size. It starts when you decide to love yourself now.”
Every outfit every post every caption is intentional.
“Fashion should feel fun and freeing not limited by a number on a tag.”
What Brands Still Get Wrong
Kenajoo doesn’t sugarcoat her frustration with the fashion industry.
“I wish more brands understood that plus size women are WOMEN. Period.”
She points out what so many consumers feel but rarely hear acknowledged.
“We want to feel beautiful stylish and all of the above just like anyone else. Sometimes it feels like we’re treated like an afterthought.”
And brands notice when they’re only doing the bare minimum.
“Plus size fashion isn’t just about adding bigger sizes. It’s about intention inclusion and representation.”
Style Hacks Pet Peeves and the Power of Accessories
When it comes to practical style advice Kenajoo keeps it real.
Your must know hack?
“Learn how to work those scissors! Any piece can be tailored cropped or styled to fit you.”
Your go-to confidence booster?
“A good pair of personality glasses or a cute gold or silver bangle Accessories turn something simple into something you.”
Your biggest style pet peeve?
“When people get too consumed by trends and forget their personal essence Style should tell your story not copy someone else’s.”
The Jeans That Brought Her Back
The right now there’s one brand that makes her feel truly unstoppable.
Universal Standard, specifically their jeans. “I recently rediscovered my confidence in wearing jeans I’m obsessed,” she says “They’ve truly mastered the art of fit I feel supported stylish unstoppable every time.”
<i redefining influence For Kenajooo influence isn’t about leading people or chasing numbers.
It’s about community connection reflection,” she explains Almost like a Jordan Peele Us moment A mirror between me and women who see themselves in my content.
That mutual inspiration is what makes it real.
Image via Instagram from @kenajooo
What’s Next
Right now Kenajoo is focused on finishing her bachelor’s degree a goal she’s proud to return to after hitting pause.
Beyond that she’s quietly building something special a jewelry brand close to her heart with hopes to launch in late 2026 or early 2027 .
“It’s still in early stages but it’s something I’ve dreamed about for long time.”
If there’s one thing Kenajoo hopes you feel after scrolling her page it’s this:
“If she can walk I can fly.”
She wants women to see her journey feel empowered begin their own.
“To move with confidence take up space believe their story matters.”
And honestly? That message lands.
Want to Be Featured on The Curvy Fashionista?
The Plus Influencer Spotlight Series exists amplify stories like Kenajoo’s creators who are building community shifting narratives showing boldly spaces where plus size voices deserve centered.
If you are plus size influencer or content creator using your platform inspire educate entertain challenge status quo we want hear your story.
Apply featured our Plus Influencer Spotlight Series :
But that’s not only spotlight we offer.
If you are plus size professional entrepreneur business owner making moves your industry whether fashion beauty media tech wellness beyond our Curvy Boss Spotlight Series created highlight leaders building their own terms.
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.
