Swiss Journal of Research in Business and Social Sciences

Music

Cowboy Carter Tour: Beyoncé’s Los Angeles Debut Earns $55M


On May 9, 2025, the iconic Beyoncé concluded an extraordinary series of five performances at the renowned SoFi Stadium in Inglewood, California, located just 10 miles from the vibrant heart of downtown Los Angeles. According to the impressive figures reported to Billboard Boxscore, the kickoff of the Cowboy Carter Tour generated a staggering gross of $55.7 million and resulted in the sale of an astonishing 217,000 tickets. This remarkable achievement highlights the immense popularity and demand for Beyoncé’s live performances, reinforcing her status as a leading figure in the music industry.

The remarkable $50 million-plus run in the Los Angeles area has emerged as the largest reported single-venue engagement of 2025 thus far, surpassing various stops on Coldplay’s tour across Asia and Shakira’s extensive seven-night engagement in Mexico City. Furthermore, this achievement ranks as the fifth-highest grossing tour stop in Boxscore history, following two legs of U2’s Sphere residency in Las Vegas (2023-24), Harry Styles’ 15 shows at Madison Square Garden in New York (2022), and eight performances by Take That at Wembley Stadium in London (2011). Notably, this marks the highest-grossing reported single-venue engagement ever achieved by a female artist, setting a new benchmark in the music industry.

The Cowboy Carter Tour officially kicked off on Monday, April 28, with consecutive performances on May 1, 4, 7, and 9. On average, Beyoncé achieved an impressive gross of $11.1 million per night, captivating audiences of over 43,000 fans at each show. With this successful week-long run, she has now surpassed all other artists in terms of total performances at SoFi Stadium, with eight shows to her credit, including three in 2023, since the venue’s grand opening at the start of the decade. This not only highlights her drawing power but also her ability to create unforgettable experiences for her audience.

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The Los Angeles performances might not represent the pinnacle of the Cowboy Carter Tour, as an anticipated five-night engagement at MetLife Stadium in East Rutherford, N.J. (13 miles from New York) has the potential to challenge the impressive $55 million earnings. Additionally, Beyoncé is set to achieve her longest residency at a single venue in London with six nights scheduled at Tottenham Hotspur Stadium. However, it is worth noting that ticket prices abroad often tend to be lower than the soaring rates observed in the United States, which may impact the overall gross from these international performances.

Analyzing the figures from the Cowboy Carter Tour in the Los Angeles area and comparing them on a city-by-city basis to previous tours, it appears that Beyoncé’s 2025 tour is on a trajectory toward Billboard’s initial projections of a remarkable $300 million. This tour is poised to out-gross all her prior tours, with the sole exception of the immensely successful 2023 Renaissance World Tour, which featured 56 shows compared to the current routing of 32 for the Cowboy Carter Tour. According to Live Nation, total ticket sales are expected to exceed one million, marking a significant milestone in her illustrious career.

The preliminary reports for the Cowboy Carter Tour indicate that Beyoncé’s total reported career earnings from Boxscore have now surpassed an impressive $1.4 billion, with a staggering 11.9 million tickets sold to date. These figures are expected to continue rising as the tour progresses, culminating in a grand finale on July 26 at Las VegasAllegiant Stadium. This incredible achievement not only cements her legacy in the music industry but also showcases her remarkable ability to connect with fans worldwide.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.