Earlier today, the highly anticipated announcement that many at theFashionSpot have been eagerly awaiting for months?if not years?was finally revealed. Sabato De Sarno has officially exited his role as the creative director of Gucci after a brief tenure of just two years. De Sarno joined the prestigious Italian fashion house in January 2023 and made his debut with a much-anticipated collection during the Spring 2024 season of Milan Fashion Week in September of the same year. Unfortunately, the collections and campaigns released under his leadership have raised eyebrows and sparked debate. The Kering-owned brand reported a staggering 21% drop in sales during the first nine months of 2024. His departure is effective immediately. The upcoming Fall 2025 collection will still be showcased as planned at MFW later this month, but it will be presented by the Gucci design studio. As of now, a replacement for De Sarno has not been announced.
Explore the Highlights of the Gucci Menswear Spring 2025 Collection
Discover the Reactions of theFashionSpot?s Forum Members to De Sarno’s Departure
?WE WON!? [Chipmetrai]
?Our prayers have been answered. Today should be a national holiday in Italy?no, in the entire world! Sabagone and never come back!? [ellarchivist]
?Damn? I mean we all knew this was just a matter of time, but I thought they would at least wait for his contract to end, if only to save some face. Those numbers must?ve been BLEAK. This is a flop that is destined for the history books; I almost feel bad for him.? [Marc10]
?Zero surprise, zero regrets, zero talent.? [Olaffo]
?De Sarno will be remembered for one color. No, rather for one word: ANCORA! To think that they even redesigned the stores and all. My god! To fire him just three weeks before the show is quite ruthless?? [Lola701]
?Womp womp. He surely won?t be missed. I guess you could say the stocks are bleeding Ancora red?? [Armani]
?Just an all-around embarrassment.? [VogueDisciple93]
Share your own thoughts on Sabato De Sarno?s parting ways with Gucci as creative director here.
