Swiss Journal of Research in Business and Social Sciences

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Dallas Cowboys Cheerleaders: Insights on Salaries and More


Key Insights

Don’t Quit Your Week-Day Job

The Dallas Cowboys Cheerleaders are always ready for some football, but the gig of a lifetime is also not the main event as far as income goes.

ESPN reported in 2017 that NFL team cheerleaders made roughly $75 to $150 per game, an eye-opening moment for fans who assumed those glamorous performers were making bank. Or at least a living wage.

As seen in the first season of America’s Sweethearts, DCC alum Kelcey Wetterberg is a pediatric registered nurse, while then-newcomer Reece Allman (née Weaver), who returned for the 2024 season, worked at a Dallas florist to supplement her earnings from cheerleading.

According to the Dallas Morning News, cheerleader pay has since risen to closer to 0 per game, plus hourly wages for all the time spent preparing for games and making appearances.

Still, DCC alum Kat Puryear said on the Netflix show, “I would say I’m making, like, a substitute teacher [salary]…I would say I’m making, like, Chick-fil-A worker that works full-time” money.



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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.