Swiss Journal of Research in Business and Social Sciences

Music

DEADLINE World Tour: BLACKPINK’s Exciting Return to Goyang

On July 5 and 6, BLACKPINK kicked off their highly anticipated Deadline World Tour with an electrifying solo concert held at the Goyang Sports Complex. This event marked a significant milestone in their career, signifying not just a return to the stage, but a reawakening of their collective artistry after being away for over two and a half years. Fans were eager to witness the magic that BLACKPINK brings to live performances, and the atmosphere was charged with excitement as they prepared for this momentous occasion.

Significantly, this concert was marked as BLACKPINK’s first full-group performance in 2 years and 8 months, making it a moment of great emotional importance for both the artists and their devoted fanbase. It was not merely a comeback but the dawn of a new chapter in their illustrious history. As the first-ever K-pop girl group to grace the stage of the Goyang Main Stadium, this concert set a new benchmark for future performances, and BLACKPINK’s influence on the global music scene was unmistakably reaffirmed.

Credit: YG Entertainment

The Deadline World Tour reaffirmed BLACKPINK’s status as K-pop legends and icons. Kicking off with their hit song “Kill This Love,” the concert resonated with explosive energy from the very first note to the last beat. The crowd was on their feet, singing along and amplifying the electrifying atmosphere that BLACKPINK is renowned for. Each performance was a testament to their artistry, showcasing their vocal prowess, intricate choreography, and the seamless synergy between the four members.

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The highlight of the night was undeniably the live debut of their brand-new track “Jump,” which sent tens of thousands of eager fans into an ecstatic frenzy. The blend of powerful sound and intricate choreography underscored the continuous evolution of BLACKPINK’s musical world. This song showcased their growth not just as performers but also as artists, pushing the boundaries of their creative expression while resonating deeply with the audience.

On July 5 and 6, BLACKPINK launched their Deadline World Tour with a solo concert held at the Goyang Sports Complex.

Credit: YG Entertainment

YG

Each of the four talented members of BLACKPINK has dedicated the past years to refining their skills through various solo projects in the global market. Their solo activities allowed them to explore their individual artistry, and this growth was beautifully showcased on stage during the concert. Each member delivered unique performances that highlighted their distinctive styles and musical influences, further enriching the overall experience for fans.

What elevated this concert to a more profound level was the members’ hands-on involvement in every aspect of the production—from the intricate stage design to choreography, set pieces, and props. This personal touch created an experience that felt incredibly authentic and resonated deeply with fans. The show encapsulated BLACKPINK’s remarkable musical journey thus far while also hinting at the exciting future that lies ahead for the group and their dedicated followers.

Credit: YG Entertainment

Joining BLACKPINK on stage were world-class band sessions and dancers who have collaborated with global pop icons such as Lady Gaga and Ariana Grande. Their presence added a dynamic and fresh energy to the performance, elevating it to new heights. The synergy between the artists and the supporting cast created an unforgettable experience that left audiences in awe and admiration.

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Supported by a top-tier creative team hailing from both Korea and abroad, the concert achieved a perfect balance between cutting-edge production techniques and emotional resonance. This meticulous blend transformed the event from a mere concert into a true cultural experience that connected with the audience on multiple levels, leaving a lasting impression.

And this is merely the beginning of a grand journey. With 31 shows planned across 16 cities around the world as part of the DEADLINE tour, BLACKPINK is set to usher in their next era. Expectations are already soaring, and once again, BLACKPINK is poised to redefine the standards of what K-pop can achieve on the global stage, solidifying their legacy as trailblazers in the industry.

Credit: YG Entertainment

‘블랙핑크 인 유어 에리어!’ 블랙핑크가 돌아왔다. 월드투어 ‘DEADLINE’ 고양에서 성대한 개막<br />

지난 7월 5일과 6일, 블랙핑크고양종합운동장에서 단독 콘서트 ‘BLACKPINK WORLD TOUR DEADLINE IN GOYANG’을 열고, 2년 8개월 만의 전 세계 팬들과의 새로운 여정을 시작했다. K-팝 걸그룹 최초로 고양종합운동장 주경기장에 입성한 이번 공연은, 단순한 컴백이 아닌 새로운 K-POP 역사의 첫 장이었다.

이번 투어는 블랙핑크가 왜 ‘K-팝 레전드’로 불리는지를 다시금 입증한 자리였다. 첫 곡 ‘Kill This Love’를 시작으로, 무대는 압도적인 에너지로 채워졌으며, 공연의 하이라이트는 단연 이번 콘서트에서 처음 공개된 신곡 “Jump”이었다. 이 곡은 무대를 찾은 수만 명의 팬들을 열광시켰고, 블랙핑크의 음악 세계가 여전히 진화 중임을 강하게 각인시켰다.

네 멤버는 각자 개인 활동을 통해 글로벌 시장에서 활약하며 역량을 끌어올렸고, 이번 콘서트에서 멤버별 솔로 무대를 선보이며 각자의 개성과 음악성을 녹여냈다. 특히 무대 연출, 세트, 안무, 소품에 이르기까지 멤버들이 직접 제작에 참여해 더욱 진정성 있는 무대를 완성했다는 점이 팬들에게 깊은 감동을 선사했다. 공연 전체는 블랙핑크의 음악 여정을 집약한 동시에, 그들이 앞으로 보여줄 미래를 암시하는 무대로 꾸려졌다.

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이번 공연에는 레이디 가가, 아리아나 그란데 등 글로벌 팝스타와 함께 작업한 최정상급 밴드 세션과 댄서들이 합류해 역동적이면서도 신선한 퍼포먼스를 완성시켰다. 국내외 최정상의 스태프가 참여한 무대는 기술과 감성이 조화를 이루며, 단순한 공연을 넘어 하나의 문화적 경험으로 자리매김했다.

이제 시작일 뿐이다. 고양을 출발점으로 전 세계 16개 도시에서 31회차 공연이 예정된 DEADLINE 투어는, 블랙핑크가 펼쳐나갈 ‘새로운 시대의 이야기’를 예고하고 있다. 팬들의 기대는 이미 최고조에 달했으며, 블랙핑크는 그 기대를 넘어서는 무대로 또 한 번 K-팝의 기준을 다시 쓰고 있다.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.