The Dolce & Gabbana Light Blue advertising campaigns have achieved a status of iconic proportions within the fragrance industry. Since the debut of the Light Blue scent for women in 2001 and the men’s version in 2007, a series of captivating campaigns have whisked audiences away to the stunning island of Capri. Renowned designers Domenico Dolce and Stefano Gabbana initially selected David Gandy as the face of this citrus-infused fragrance, setting the standard for future campaigns. Over the years, he has been joined by models such as Anna Jagodzińska and Bianca Balti. The latest installment for 2025 features the charismatic duo of Theo James and Vittoria Ceretti, who showcased their chemistry against the breathtaking backdrop of Capri’s shoreline, beautifully captured by photographer Gordon von Steiner under the gentle embrace of the Italian sun with the majestic Faraglioni rock formations as a stunning setting.

Experience the Allure of the Dolce & Gabbana Light Blue Fragrance Campaign Featuring Theo James & Vittoria Ceretti

Explore the Enthusiastic Reactions from theFashionSpot’s Forum Community

“I have always been an admirer of the Dolce & Gabbana Light Blue campaigns, and I absolutely adore the continuation of the Capri theme. The execution by Gordon von Steiner is simply flawless, and I find Vittoria Ceretti to be a perfect fit for this campaign. I wholeheartedly support every aspect of this presentation—from the stylish white bikini to the picturesque backdrop,” expressed forum member vogue28.

“This campaign is visually stunning, even if it leans towards mainstream aesthetics, which I believe is the intended goal. Both Theo James and Vittoria Ceretti look incredibly attractive,” praised WAVES upon first viewing the campaign images.

However, not all feedback was positive. One user remarked, “The alteration in Vittoria’s eye color raises some concerns for me, and I’m uncertain if Theo James was the ideal choice. While he possesses undeniable sex appeal, he doesn’t seem particularly photogenic in this context. I have mixed feelings about the overall outcome,” shared DK92.

Another user commented, “Is it too much to ask for a blue-eyed model? This choice feels like a downgrade from the perfection embodied by David Gandy and Bianca Balti,” noted marsnoop2.

“They lack chemistry; they resemble a bodybuilder couple on steroids, especially the male model,” critiqued Mr Yayo.

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