Swiss Journal of Research in Business and Social Sciences

Women's clothing

Donna Karan New York Spring 2025 Ad Campaign with Kate Moss

If you haven’t been following the latest fashion trends, you might have missed the incredible resurgence of the Donna Karan New York brand. This iconic label made a spectacular return during the Spring 2024 season, celebrating its revival with a star-studded campaign featuring a dazzling array of supermodels. Renowned names such as Liu Wen, Imaan Hammam, and Christy Turlington graced the previous season, while the current Spring 2025 season showcases an exclusive all-female cast. The legendary Kate Moss now takes center stage as the face of the brand, embodying its essence in a chic and sophisticated campaign captured by the talented Craig McDean. This marks her return to the brand after a significant 17-year hiatus.

Discover the Chic Elegance of Kate Moss in the Donna Karan New York Spring 2025 Campaign

Donna Karan S/S 2025 : Kate Moss by Craig McDean
IMAGE | FACEBOOK/DONNAKARANNEWYORK

Explore the Reactions and Insights from theFashionSpot Community

“AWFUL!” was the immediate reaction from user DK92 upon viewing the campaign imagery, indicating a strong emotional response.

Another user, Avonlea, expressed disappointment, stating, “Kate Moss really has lost it,” reflecting on the perceived decline in the modeling icon’s impact.

Toni Ahlgren added, “Did not need this,” echoing a sense of underwhelm that seems prevalent among some community members.

In a more critical tone, VogueDisciple93 commented: “They must’ve used up part of the retouching budget on booking Kate. And what a waste of money this is!” suggesting concerns over the quality of the campaign.

GivenchyHomme pointed out, “I don’t know what’s going on with her mouth, but it’s very distracting. It’s making it difficult to focus on the clothes, which are actually pretty nice,” highlighting the mixed reactions regarding Kate’s look.

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On a positive note, MModa praised the overall aesthetics, stating, “The photography, styling, hair, makeup, and Kate look absolutely beautiful. I love that it is just Kate and no other models like previous campaigns,” showcasing appreciation for the unique direction of this campaign.

Donna Karan S/S 2025 : Kate Moss by Craig McDean
IMAGES | FACEBOOK/DONNAKARANNEWYORK

To see more stunning visuals of Kate Moss from the Donna Karan New York Spring 2025 campaign and to engage in the ongoing conversation about this exciting release, click here.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.