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Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LA
Women's clothing

Elomi Lingerie Launches U.S. Website with “Hello Beautiful” Campaign


At The Curvy Fashionista, Elomi Lingerie has always held a special place in our hearts. For years, their lingerie has been a beacon of confidence and comfort for full-busted, full-figured women and now, we’re thrilled to announce Elomi as the Presenting Sponsor of our TCFStyle Brunch, happening this weekend, October 18th in Los Angeles at the Epic Icon Center!

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LA
Image via Elomi Spring 26

This is more than just a partnership. It’s a powerful celebration of curves, confidence, and community, brought to life by a brand that truly gets us.

Say Hello to Something Beautiful with Elomi Lingerie

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LA
Image via Elomi Spring 26

With over 67% of women in the U.S. wearing a size 14 or above, Elomi knew it was time to take up more space and they’re doing just that with the launch of their new U.S. website and the debut of their Hello Beautiful campaign.

Designed to inspire and empower, the campaign is rooted in Elomi’s mission: to champion different shapes and sizes, giving women the confidence to love their bodies, exactly as they are. “We wanted to create a campaign that brings our community of wonderful women from all over the country together to celebrate their curves and extend our platform for them to share their stories,” the brand shares.

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LA
Image via Elomi Spring 26

The launch of their U.S. site offers more than just convenience; it’s a statement. Elomi now has a centralized platform to showcase their full collection, including beloved styles like the Matilda, Morgan, Smooth, and Nerina. This is Elomi’s moment to show up for their U.S. audience in a bigger, bolder way.

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The Power of Authentic Voices

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LA
Image via Elomi Fall 2025

To bring Hello Beautiful to life, Elomi tapped into its most powerful asset: its community. The campaign’s featured influencers: Caralyn Mirand, Essie Golden, Nahiely Alexandra, Ashley Morgan, and Ashley Robbennolt weren’t randomly selected. These women have built authentic, ongoing relationships with the brand, many having worked with Elomi for years.

“When women find our product, they feel transformed,” Elomi explains. “So it was really important to us that the women representing Hello Beautiful had real personal connections to the brand. Their stories show the true impact of great lingerie and the confidence that comes with the right fit.”

What to Expect from Elomi Lingerie at the TCFStyle Brunch

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LA
Image via Elomi Fall 25

Elomi is pulling out all the stops for the brunch this weekend. Attendees will get to experience the brand in real life, from fittings to fittings and everything in between.

  • Live Fit Talk hosted by Frederika Zappe and Molly Hopkins of LiviRae Lingerie
  • Onsite Bra Fittings by expert fit specialists
  • Exclusive Giveaways from Elomi
  • A Major Surprise for one very lucky brunch guest

Elomi shares that “We’ve been working on bringing Hello Beautiful to life for the TCFStyle Brunch. Our team of fit specialists will be there to help women find their perfect fit and fall in love with their curves all over again.”

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.