It’s clear that Miuccia Prada has an exceptional talent for generating excitement through the casting choices in Miu Miu’s advertising campaigns. In recent seasons, the renowned Italian designer has selected brand ambassadors such as Emma Corrin, and for the Spring 2025 collection, she has spotlighted none other than Sunday Rose Kidman Urban, the daughter of actress Nicole Kidman and musician Keith Urban. The Fall 2025 campaign is no exception when it comes to creating a buzz in the fashion world, as Mrs. Prada has enlisted an impressive and diverse lineup of talent, including Kylie Jenner, Lou Doillon, Rila Fukushima, Myha’la Herrold, Towa Bird, Cortisa Star, and Yura Romaniuk. This eclectic ensemble is brought to life through the lens of photographer Lengua and styled by the talented Lotta Volkova, capturing a series of images that emphasize the themes of amplified beauty, celebrated singularity, and upheld individuality.
Experience the Impactful Miu Miu Fall 2025 Campaign Featuring Icons Like Kylie Jenner, Lou Doillon, Rila Fukushima, and Others
Explore the Reactions and Opinions of theFashionSpot Forum Members About the Campaign
The initial response from forum member Swizzie was quite harsh, as they immediately labeled the campaign as “horrible.” Following suit, Thefrenchy chimed in with the term “disaster” to express their discontent. The sentiment of disappointment continued with WAVES, who lamented, “Miu Miu used to have such stellar castings and settings,” reflecting a sense of nostalgia for the brand’s previous work.
The critique didn’t stop there; another member, Avonlea, voiced their frustration, stating, “Why does everything have to look like sh*t nowadays? People have no ambition anymore? It’s everyone, old and young, established and those who just started,” suggesting a broader concern about the current standards in fashion.
Additionally, carla56 questioned the choice of Kylie Jenner as a campaign figure, expressing doubt about whether such a decision would maintain Miu Miu’s status in the fashion hierarchy, stating, “I can’t think of a worse Miu Miu girl.”
Expressing visceral disdain, MDNA remarked, “The set is making me want to throw up,” highlighting the unappealing nature of the visual presentation.
Lastly, oioioi joined the chorus of criticism, describing it as a “terrible campaign, beyond plain and unflattering,” also criticizing the photography’s angles and the collection itself, which they felt was lackluster.
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