The excitement is building as Matthieu Blazy prepares to launch his eagerly awaited debut Chanel collection as the new creative director this coming October. However, the decision-makers at Chanel Headquarters seem hesitant to implement any significant alterations, particularly in their advertising strategies. The iconic Jennie, a member of the globally renowned group Blackpink, has been selected as the face of the Fall 2025 pre-collection. Jennie first signed on as a brand ambassador back in 2017, and her influence continues to grow. Recently, she appeared alongside Dua Lipa in the Chanel 25 handbag campaign, showcasing her star power. In the latest campaign shot by the talented photographer Craig McDean, who previously captured Gracie Abrams for the Spring 2025 pre-collection, Jennie is featured in stunning visuals at the historic Palais Royale. The storyline of the campaign revolves around Jennie enjoying a glamorous Parisian getaway after completing her world tour.
Explore Jennie’s Captivating Role in the Chanel Pre-Collection Fall 2025 Campaign
Discover the Reactions from theFashionSpot’s Forum Community
“This campaign is utterly uninspired and lacks creativity. The styling is just as disappointing,” expressed forum member WAVES after viewing the latest campaign. Their criticism highlights the growing concern among fashion enthusiasts regarding the direction of the Chanel brand.
“This represents a new low for Chanel. It feels reminiscent of a St. John catalog! I’m done with this,” lamented PDFSD, reflecting a sentiment of frustration among long-time fans who expect more from such a prestigious label.
“Sandro,” commented Taylor Binque, possibly suggesting an alternative brand that resonates better with their taste, indicating a shift in consumer loyalty.
Creative also voiced their discontent, stating, “There’s no way anyone could believe this is an authentic creation. It seems like a calculated move to tarnish the brand’s image, making Blazy appear as the savior. This aesthetic is simply unattractive.” Their remarks point to a deeper critique of the brand’s strategic choices.
“I find it amusing that this campaign likely cost over $1 million to produce, yet it features Jennie in just five different spots at Palais Royale, all within close proximity to each other,” chuckled Thefrenchy, highlighting the irony of high production costs against perceived mediocre results.
“For what it’s worth, the campaign does have a chic aesthetic, although with Jennie (who embodies a beige style) and the type of photography (which also lacks vibrancy), it comes across as rather dull. More dynamic photography and a diverse group of models are essential when showcasing basic styles,” shared Lola701, emphasizing the need for innovation in visual storytelling.
Explore more of Jennie’s captivating visuals from the Chanel Fall 2025 Pre-Collection campaign and engage with the community conversation surrounding it, here.
